As SVP for EMEA, I am responsible for the leadership and growth of the Client Services, Creative and Studio teams across the region. My focus is on developing our teams, products and service offerings to most effectively help our clients build customer connections and grow their business through the use of data, technology and CRM.
I initially joined Epsilon to lead our UK-based Client Services team. Prior to this, I gained a wealth of experience leading teams and supporting clients seeking to transform business outcomes through the use of data, technology, insight and analytics.
In addition to running my own consultancy business, I previously held leadership roles as Director of European Agency Services at Acxiom, and as a Managing Partner with Havas, working with brands such as Hewlett Packard, The Ministry of Sound Group, BAA (Heathrow), Guardian News Media, Sony Mobile, NOW TV and Capita.
Always start with the consumer. The balance of power has changed, with the consumer now determining when, where and how they want brands to interact with them. Only when we fully understand the consumers’ changing wants and needs can we help to turn our clients’ new business challenges into their competitive advantage.
BA, Business and Marketing, Leeds Beckett University