<img src="https://secure.nice3aiea.com/154254.png" style="display:none;">
On-Demand Video series

How to Develop Customer-Centric Strategies that Transform and Scale your Organisation

Customer-Centric Marketing

Video 1 | 15 min

In the first instalment of this on-demand video series on customer-centric marketing, we consider what defines a customer-centric business, the best practices such businesses focus on, and how organisations can transform to customer-centric models.

 

Customer Lifetime Value

Video 2 | 15 min

Customer lifetime value (CLV) is the single, most important metric used to understand the long-term profitability of your business. Join us for this on-demand video talk to understand how CLV allows businesses to look beyond short-term KPIs, affording long-term planning and strategic change.

 

Customer Loyalty

Video 2 | 11 min

High customer loyalty is a trait that all truly customer-centric businesses can boast, with loyalty programmes proven to increase customer lifetime value by 30%. Join us for this on-demand video as we consider how customer-centric businesses promote customer loyalty, and what we can learn from these best practices.

 

 

Acquisition

Video 2 | 13 min

A detailed look into what customer-centric acquisition strategies look like today, the challenges posed for retail marketers in fulfilling them, and some of the best examples of acquisition for retail.

Watch this 12-minute on-demand video on acquisition for practical advice and guidance to fulfil customer-centric acquisition strategies.

 

 

Demonstrating Profitability

Video 2 | 15 min

In this on-demand video, Dave Simms discusses attribution's negative impact on securing marketing budget, and how finance and marketing can adopt test and control measurement to prove impact on your business' bottom line.

 
Some sort of category or label

Case Study

A follow up paragraph provides a little more context to user about the section headline.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore.

Secondary Headline

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Secondary Headline

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Secondary Headline

icon-check
00% Stat text
arrow-up
00% Stat text
icon-check
00% Stat text can wrap wrap wrap wrap to a second line