Cookie name

First or third party

Type cookie

Name of vendor

Expiry

Purpose

__cfduid

Third

Essential

Cloudflare

70 Days

Is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.

__cfruid

Third

Essential

Cloudflare

N/A

Used to identify trusted web traffic.

ELOQUA

Third

Performance and functionality

Eloqua

1.5 Years

This cookie collects and transfers contact info from webforms to internal databases.

ELQSTATUS

Third

Analytics and customisation

Eloqua

1.5 Years

This cookie is used to recognise unique visitors to website pages and to track the pages they visit.

lang_code

First

Essential

Epsilon

20 Years

Used to determine the language of the user.

_ga

Third

Analytics and Customisation

Google Analytics

2 years

Used to distinguish users.

_gat

Third

Analytics and Customisation

Google Analytics

1 minute

Used to throttle request rate.

_gid

Third

Analytics and Customisation

Google Analytics

1 Day

Used to distinguish users.

__hssc

Third

HubSpot

30 Minutes

This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. 

__hssrc

Third

HubSpot

Session

Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.

__hstc

Third

Analytics and customisation

HubSpot

2 years

The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

hubspotutk

Third

HubSpot

2 Years

This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.

__hs_opt_out

First

Analytics and customisation

Epsilon

1 Year

This cookie enables the function of HubSpot Enterprise Analytics.

hsfirstvisit

First

Analytics and customisation

Epsilon

Session

This cookie name is associated with websites built on the HubSpot platform and is used for website analytics.