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2021 – The Year of Retention

When the pandemic hit in 2020 it was hugely disruptive to retailers. However, as the year drew to a close, it became clear that there were...

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New year, new approach to loyalty: What consumers want and how...

Even in the best of times, customers can be unpredictable. Then throw in a pandemic to the mix…

As restrictions waver and realities change, what an...

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Five 2021 trends that will affect email marketers: Global...

We’ve nearly made it to the end of 2020 (exhales). It’s been a long year; the endless hurdles have us crawling past the finish line. We’ve all had to...

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Is COVID shining a light on the challenges of Omnichannel...

2020 has changed many things. One of the changes that is likely to stay is the way consumers shop and the role of physical retail. This acceleration...

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The importance of virtual conversations in a contactless world

August 20, 2020

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The Case for Bringing Balance Back to the Marketing Ecosystem

August 11, 2020

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Meet your customer: How to engage new loyalty members

July 29, 2020

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With cookies crumbled and IDFA DOA, it’s time for a better identity strategy

July 22, 2020

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Why CMOs need to stop investing in marketing technology

July 17, 2020

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How to manage liability in your loyalty programme

July 09, 2020

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Report: Customer data management: are you crawling, walking or running?

July 01, 2020

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How to create a loyalty experience that’s brand-right and customer-centric

May 25, 2020

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Adapting your loyalty efforts in the face of economic disruption: Exclusive Loyalty360 Q&A

May 13, 2020

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Consumer research: Display adverts preferred during Covid-19 crisis

April 27, 2020

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Consumer research: Brands should continue advertising during Covid-19

April 17, 2020

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How to get - and keep - new loyalty programme members

April 06, 2020

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Outsmart rather than outspend: Domino’s generate £1M+ in personalised display trial

March 10, 2020

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4 loyalty trends for the next decade

February 26, 2020

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After Google’s announcement, Epsilon-Conversant is positioned to thrive

February 05, 2020

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Open for business: The trends that will define retail in 2020 and beyond

February 05, 2020

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New year, new loyalty programme?

January 27, 2020

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Acts of kindness encourage brand loyalty

December 02, 2019

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Black Friday: Data shows real opportunity in long-lasting customer acquisition

November 28, 2019

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3 tips for going global with your loyalty programme

November 27, 2019

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How to achieve stronger loyalty programme performance through effective management of privacy compliance

November 19, 2019

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Avoid getting overwhelmed by machine learning in marketing

October 29, 2019

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Using personalisation to change consumer behaviour and drive return

October 14, 2019

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Q&A: Bringing machine learning to your marketing programmes

October 04, 2019

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How to create a 1:You loyalty programme

September 25, 2019

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How European retailers increase incremental return from personalisation

September 20, 2019

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Scotch & Soda personalises ads, achieving 5x incremental ROI

September 18, 2019

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What is B2B digital transformation, and where do I start?

September 12, 2019

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Understanding the benefits of ‘the art’ component in the art and science of loyalty

September 02, 2019

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The influence of preferences, curation and relevance on the Customer Journey

August 26, 2019

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5 ways marketers underutilise social media

August 20, 2019

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[Podcast] Solving the marketing proof gap: Proving ROI to the c-suite

August 15, 2019

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Forget 1:1. 1:You is the new marketing reality

August 09, 2019

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The Building Blocks of Personalisation, Block 3

August 06, 2019

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4 stages to navigating digital transformation in healthcare

July 29, 2019

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Loyalty, it’s not just about the programme

July 24, 2019

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Epsilon Named a Leader for Loyalty Services by Independent Research Firm

July 16, 2019

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The weekly round-up: 12.07.19

July 12, 2019

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The Building Blocks Of Personalisation, Block 2

July 09, 2019

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[VIDEO] Integrated marketing: What's it worth, and is it worth it?

July 05, 2019

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the weekly round-up: 05.07.19

July 05, 2019

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Loyalty marketing: 3 tips to keep emotions front and centre

July 03, 2019

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The weekly round-up: 28.06.19

June 28, 2019

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The Building Blocks Of Personalisation, Block 1

June 25, 2019

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the weekly round-up: 21.06.19

June 21, 2019

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The weekly round-up: 14.06.19

June 14, 2019

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[Video] Driving incrementality: How fashion brands secure and prove iROAS

June 05, 2019

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A 'Leader' in loyalty experience to build lifetime customer connections

May 13, 2019

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Powering lifetime connections. Stage III: Adjusting communications along the journey

April 08, 2019

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The weekly round-Up: 05.04.19

April 05, 2019

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CJ Shortlisted for 17 Performance Marketing Awards (PMAs)

April 04, 2019

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The evolution of showrooming for omni-channel retail

April 01, 2019

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Powering lifetime connections. Stage II: Creating a plan for ongoing dialogue

March 25, 2019

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[Video] How fashion brands can increase ROI by expanding the funnel off-site

March 25, 2019

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the weekly round-up: 22.03.19

March 22, 2019

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The weekly round-up: 15.03.19

March 15, 2019

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Powering lifetime connections. Stage I: Getting to know your customer

March 11, 2019

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The Weekly Round-Up: 08.03.19

March 08, 2019

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The weekly round-up: 01.03.19

March 01, 2019

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The weekly round-up: 22.02.19

February 22, 2019

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Direct Mail Masterclass Delivers in London

February 06, 2019

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The Weekly Round-Up: 01.02.19

February 01, 2019

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Madtech: convergence of adtech and martech creates incredible opportunities – but buyer beware

January 24, 2019

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The Weekly Round-Up: 18.01.19

January 18, 2019

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The Weekly Round-Up: 11.01.19

January 11, 2019

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The Weekly Round-Up: 04.01.19

January 04, 2019

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2018 - What a year?

December 21, 2018

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Driving brand loyalty: Why focusing on an adherence programme is essential to your success

December 14, 2018

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The Weekly Round-Up: Holiday special

December 14, 2018

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How personalisation influences today’s retail shopper

December 12, 2018

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The Weekly Round-Up: 07.12.18

December 07, 2018

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The Weekly Round-Up: 30.11.18

November 30, 2018

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The Weekly Round-Up: 16.11.18

November 16, 2018

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8 tips for personalising emails wisely

November 13, 2018

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The Weekly Round-Up: 09.11.18

November 09, 2018

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[Video] The principles of personalisation in digital advertising

November 07, 2018

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The Weekly Round-Up: 2.11.18

November 02, 2018

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Press Release: Nick Corkill joins Epsilon

October 30, 2018

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Cracking the code: How strategy fuels creative campaigns

October 22, 2018

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The Weekly Round-Up: 19.10.18

October 19, 2018

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CJ Affiliate wins three International Performance Marketing Awards in 2018

October 15, 2018

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Weekly Round-Up: 12.10.18

October 12, 2018

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Press Release: Epsilon Expands Relationship with Dell

October 12, 2018

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The Weekly Round Up: 05.10.18

October 05, 2018

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Make your Loyalty programme every day exceptional

October 03, 2018

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The Weekly Round-Up: 28.09.18

September 28, 2018

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Four unique ways to turn your data into high performing customer experience

September 19, 2018

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The Weekly Round-Up: 14.09.18

September 14, 2018

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The Weekly Round-Up: 07.09.18

September 07, 2018

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Retailers see 3x sales on Black Friday and Cyber Monday when messaging begins in September

September 07, 2018

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Digital transformation: a necessary disruption to the FMCG industry

September 03, 2018

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The Weekly Round-Up: 31.08.18

August 31, 2018

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3 factors critical to customer loyalty

August 29, 2018

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The Weekly Round-Up: 24.08.18

August 24, 2018

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The Weekly Round-Up: 17.08.18

August 17, 2018

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The Weekly Round-Up: 10.08.18

August 10, 2018

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Is IGTV becoming the one-stop-shop for all your digital marketing needs?

August 03, 2018

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The Weekly Round-Up: 03.08.18

August 03, 2018

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Epsilon Expands International Leadership Team with the Appointment of Andrew Mitchell, SVP, International Sales

July 31, 2018

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The Weekly Round-Up: 27.07.18

July 27, 2018

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The future of video is nigh: Can shoppable video bring brands closer to their audiences?

July 20, 2018

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The Weekly Round-Up: 20.07.18

July 20, 2018

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The Weekly Round-Up: 14.07.18

July 14, 2018

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As the age of the emoji flourishes, are the days of the copywriter numbered?

July 06, 2018

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Personalisation and the past: Why nostalgia marketing is key in reaching today's audience

July 04, 2018

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Why machine learning is an innovative way to improve your customer loyalty

July 04, 2018

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More than half of high-income consumers are not brand loyal – can better CX get them back on side?

July 04, 2018

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‘Solve and remove’ VS ‘hide and cover-up’ – Are the words we use in marketing causing gender bias?

July 03, 2018

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'Never underestimate yourself' – key advice for women looking to succeed in design

July 03, 2018

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[Video] What we've learnt about one-to-one personalisation at scale

July 03, 2018

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[Video] How to gain and manage GDPR-compliant consent

June 27, 2018

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Truth And Relevance: How To Build A Data Strategy That Delivers For Your Brand

May 30, 2018

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The upside of GDPR: Three benefits for marketers

May 25, 2018

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GDPR and Epsilon: Data Protection Efforts Will Remain at the Forefront

May 21, 2018

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[Video] GDPR: Solutions to Gain Consent for Advertisers and Publishers

May 21, 2018

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GDPR: Short-term pain, long-term gain

May 17, 2018

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The Evolution of Loyalty: Why Your Brand Needs A Strategy, Not A Programme

May 08, 2018

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CJ Wins 3 Performance Marketing Awards

April 24, 2018

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A Missed Opportunity: Why Brands Are Failing To Make The Most Of A Data Goldmine That's Right Under Their Noses

April 11, 2018

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GDPR: Steps towards compliance

April 05, 2018

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[Podcast] How do the GDPR and ePD affect digital advertising?

April 03, 2018

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The Consent Tool: Gain GDPR and ePD compliant consent for digital advertising

March 28, 2018

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From Boomers To Gen Z: How Different Generations Adapt And React To New Trends And Technologies

March 16, 2018

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­­Conversant’s Approach to the General Data Protection Regulation (GDPR)

March 05, 2018

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Looking Beyond The Logo: How 'Feeling, Thinking And Creating' Are Key To Successful Brand Development

February 14, 2018

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The Two Types Of Customer Loyalty – And Why Stamps On A Card Will Never Be Enough On Their Own

January 23, 2018

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How does the industry waste $20bn marketing budget a year?

January 03, 2018

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Gauging true ROI: How to fix broken measurement models in 2018

December 22, 2017

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Why brand experience matters for QSRs

December 07, 2017

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Black Friday period: European consumers spending more than ever

December 01, 2017

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GDPR and Epsilon: Our Preparation Efforts

November 21, 2017

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[INFOGRAPHIC] What do consumers want from retailers this Christmas?

November 21, 2017

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[Podcast] Solving identity, matching and reach

November 20, 2017

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280 characters in search of an author

November 16, 2017

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[INFOGRAPHIC] The modern CMO: Dream versus reality

November 13, 2017

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Just 15% of CMOs know consumers well enough to build relationships

November 07, 2017

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CJ wins three International Performance Marketing Awards in 2017

October 23, 2017

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4 tips to develop the best loyalty programme for your restaurant

October 17, 2017

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GDPR and Conversant: How we have, and will continue to prepare

October 10, 2017

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The case for slow(er) brand strategy

August 22, 2017

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10 email tips to help you rule back to school

August 17, 2017

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Programmatic: Time to hit the reset button?

August 17, 2017

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Report: 65% of consumers fed up with irrelevant brand communications

August 11, 2017

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Global affiliate revenue growth up 16% during winter holiday period

August 07, 2017

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Controlled explosions: How to get your marketing data back under control

June 13, 2017

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[Podcast] How to navigate the new digital landscape

June 07, 2017

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Charting a new course for strategy

June 06, 2017

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Use it or lose it: How smart brands deal with marketing data

May 30, 2017

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[Video] The power of personalisation: Keep your customer coming back for more

May 25, 2017

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CJ’s cross-device solution: Track affiliate conversions across devices

May 24, 2017

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[Podcast] In conversation: The making of personalisation

May 12, 2017

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Can a ‘framework’ of solutions be an alternative to the duopoly?

May 09, 2017

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Why your CIO should be your WBF

May 09, 2017

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CJ Affiliate wins two Performance Marketing Awards

April 25, 2017

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Great things come in pairs - Filming two TV ads in one day

April 25, 2017

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Claim your pocket in the digital wallet

April 24, 2017

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[Infographic] Affiliate marketing ROI: Affiliate customers spend 58% more

April 19, 2017

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Replicating the consumer-shopkeeper relationship of the 1950s

April 11, 2017

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The top 4 marketing technology myths debunked

April 04, 2017

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True personalisation: Reigniting the value of digital advertising

March 30, 2017

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[Video] Advertising Week Europe: The elusive attribution model

March 24, 2017

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3 killer moves that’ll put you ahead in the Internet of Things

March 15, 2017

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Debenhams and CJ Affiliate launch exclusive affiliate programme

March 13, 2017

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This is what real personalisation looks like

March 03, 2017

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[Podcast] Mobile ad fraud: What, why and how?

February 24, 2017

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Six affiliate publisher types: Selecting the right content partner

February 23, 2017

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Bad digital marketing: The '50 First Dates' trap

February 23, 2017

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[Podcast] The role of attribution in digital media

January 23, 2017

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Introducing: The Snackbook

January 09, 2017

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Heightened European consumer adoption of Black Friday and Cyber Monday period

December 21, 2016

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75% of businesses say personalised communication is essential

November 22, 2016

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SIX THINGS MARKETERS SHOULD KNOW ABOUT EVERY CONSUMER

September 12, 2016

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