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Research: 5 insights into today’s recessionary consumer, and...

Since the start of 2020, global consumers have adapted to rapidly shifting circumstances. It won't be news to anyone that this has affected how,...

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The importance of virtual conversations in a contactless world

Artificial intelligence (AI) has woven its way into the fabric of our everyday lives, and many of us are completely unaware of it. Our morning...

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Customer-centricity: Fast-tracking digital transformation in...

Alongside everything else that’s happened in 2020, the demand for digital transformation in retail has been fast-tracked. Key to this digital...

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The DTC pandemic boom: What can we learn?

Casting our minds back to March feels like an eternity, with empty supermarket shelves and the rush to buy toilet paper.

It may seem like a distant...

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The Case for Bringing Balance Back to the Marketing Ecosystem

August 11, 2020

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Meet your customer: How to engage new loyalty members

July 29, 2020

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With cookies crumbled and IDFA DOA, it’s time for a better identity strategy

July 22, 2020

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Why CMOs need to stop investing in marketing technology

July 17, 2020

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How to manage liability in your loyalty programme

July 09, 2020

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Report: Customer data management: are you crawling, walking or running?

July 01, 2020

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How to create a loyalty experience that’s brand-right and customer-centric

May 25, 2020

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Adapting your loyalty efforts in the face of economic disruption: Exclusive Loyalty360 Q&A

May 13, 2020

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Consumer research: Display adverts preferred during Covid-19 crisis

April 27, 2020

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Consumer research: Brands should continue advertising during Covid-19

April 17, 2020

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How to get - and keep - new loyalty programme members

April 06, 2020

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Outsmart rather than outspend: Domino’s generate £1M+ in personalised display trial

March 10, 2020

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4 loyalty trends for the next decade

February 26, 2020

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After Google’s announcement, Epsilon-Conversant is positioned to thrive

February 05, 2020

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Open for business: The trends that will define retail in 2020 and beyond

February 05, 2020

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New year, new loyalty programme?

January 27, 2020

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Acts of kindness encourage brand loyalty

December 02, 2019

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Black Friday: Data shows real opportunity in long-lasting customer acquisition

November 28, 2019

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3 tips for going global with your loyalty programme

November 27, 2019

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How to achieve stronger loyalty programme performance through effective management of privacy compliance

November 19, 2019

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Avoid getting overwhelmed by machine learning in marketing

October 29, 2019

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Using personalisation to change consumer behaviour and drive return

October 14, 2019

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Q&A: Bringing machine learning to your marketing programmes

October 04, 2019

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How to create a 1:You loyalty programme

September 25, 2019

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How European retailers increase incremental return from personalisation

September 20, 2019

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Scotch & Soda personalises ads, achieving 5x incremental ROI

September 18, 2019

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What is B2B digital transformation, and where do I start?

September 12, 2019

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Understanding the benefits of ‘the art’ component in the art and science of loyalty

September 02, 2019

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The influence of preferences, curation and relevance on the Customer Journey

August 26, 2019

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5 ways marketers underutilise social media

August 20, 2019

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[Podcast] Solving the marketing proof gap: Proving ROI to the c-suite

August 15, 2019

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Forget 1:1. 1:You is the new marketing reality

August 09, 2019

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The Building Blocks of Personalisation, Block 3

August 06, 2019

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4 stages to navigating digital transformation in healthcare

July 29, 2019

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Loyalty, it’s not just about the programme

July 24, 2019

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Epsilon Named a Leader for Loyalty Services by Independent Research Firm

July 16, 2019

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The weekly round-up: 12.07.19

July 12, 2019

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The Building Blocks Of Personalisation, Block 2

July 09, 2019

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[VIDEO] Integrated marketing: What's it worth, and is it worth it?

July 05, 2019

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the weekly round-up: 05.07.19

July 05, 2019

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Loyalty marketing: 3 tips to keep emotions front and centre

July 03, 2019

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The weekly round-up: 28.06.19

June 28, 2019

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The Building Blocks Of Personalisation, Block 1

June 25, 2019

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the weekly round-up: 21.06.19

June 21, 2019

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The weekly round-up: 14.06.19

June 14, 2019

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[Video] Driving incrementality: How fashion brands secure and prove iROAS

June 05, 2019

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A 'Leader' in loyalty experience to build lifetime customer connections

May 13, 2019

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Powering lifetime connections. Stage III: Adjusting communications along the journey

April 08, 2019

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The weekly round-Up: 05.04.19

April 05, 2019

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CJ Shortlisted for 17 Performance Marketing Awards (PMAs)

April 04, 2019

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The evolution of showrooming for omni-channel retail

April 01, 2019

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Powering lifetime connections. Stage II: Creating a plan for ongoing dialogue

March 25, 2019

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[Video] How fashion brands can increase ROI by expanding the funnel off-site

March 25, 2019

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the weekly round-up: 22.03.19

March 22, 2019

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The weekly round-up: 15.03.19

March 15, 2019

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Powering lifetime connections. Stage I: Getting to know your customer

March 11, 2019

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The Weekly Round-Up: 08.03.19

March 08, 2019

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The weekly round-up: 01.03.19

March 01, 2019

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The weekly round-up: 22.02.19

February 22, 2019

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Direct Mail Masterclass Delivers in London

February 06, 2019

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The Weekly Round-Up: 01.02.19

February 01, 2019

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Madtech: convergence of adtech and martech creates incredible opportunities – but buyer beware

January 24, 2019

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The Weekly Round-Up: 18.01.19

January 18, 2019

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The Weekly Round-Up: 11.01.19

January 11, 2019

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The Weekly Round-Up: 04.01.19

January 04, 2019

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2018 - What a year?

December 21, 2018

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Driving brand loyalty: Why focusing on an adherence programme is essential to your success

December 14, 2018

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The Weekly Round-Up: Holiday special

December 14, 2018

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How personalisation influences today’s retail shopper

December 12, 2018

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The Weekly Round-Up: 07.12.18

December 07, 2018

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The Weekly Round-Up: 30.11.18

November 30, 2018

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The Weekly Round-Up: 16.11.18

November 16, 2018

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8 tips for personalising emails wisely

November 13, 2018

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The Weekly Round-Up: 09.11.18

November 09, 2018

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[Video] The principles of personalisation in digital advertising

November 07, 2018

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The Weekly Round-Up: 2.11.18

November 02, 2018

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Press Release: Nick Corkill joins Epsilon

October 30, 2018

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Cracking the code: How strategy fuels creative campaigns

October 22, 2018

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The Weekly Round-Up: 19.10.18

October 19, 2018

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CJ Affiliate wins three International Performance Marketing Awards in 2018

October 15, 2018

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Weekly Round-Up: 12.10.18

October 12, 2018

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Press Release: Epsilon Expands Relationship with Dell

October 12, 2018

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The Weekly Round Up: 05.10.18

October 05, 2018

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Make your Loyalty programme every day exceptional

October 03, 2018

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The Weekly Round-Up: 28.09.18

September 28, 2018

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Four unique ways to turn your data into high performing customer experience

September 19, 2018

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The Weekly Round-Up: 14.09.18

September 14, 2018

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The Weekly Round-Up: 07.09.18

September 07, 2018

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Retailers see 3x sales on Black Friday and Cyber Monday when messaging begins in September

September 07, 2018

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Digital transformation: a necessary disruption to the FMCG industry

September 03, 2018

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The Weekly Round-Up: 31.08.18

August 31, 2018

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3 factors critical to customer loyalty

August 29, 2018

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The Weekly Round-Up: 24.08.18

August 24, 2018

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The Weekly Round-Up: 17.08.18

August 17, 2018

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The Weekly Round-Up: 10.08.18

August 10, 2018

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Is IGTV becoming the one-stop-shop for all your digital marketing needs?

August 03, 2018

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The Weekly Round-Up: 03.08.18

August 03, 2018

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Epsilon Expands International Leadership Team with the Appointment of Andrew Mitchell, SVP, International Sales

July 31, 2018

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The Weekly Round-Up: 27.07.18

July 27, 2018

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The future of video is nigh: Can shoppable video bring brands closer to their audiences?

July 20, 2018

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The Weekly Round-Up: 20.07.18

July 20, 2018

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The Weekly Round-Up: 14.07.18

July 14, 2018

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As the age of the emoji flourishes, are the days of the copywriter numbered?

July 06, 2018

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Personalisation and the past: Why nostalgia marketing is key in reaching today's audience

July 04, 2018

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Why machine learning is an innovative way to improve your customer loyalty

July 04, 2018

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More than half of high-income consumers are not brand loyal – can better CX get them back on side?

July 04, 2018

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‘Solve and remove’ VS ‘hide and cover-up’ – Are the words we use in marketing causing gender bias?

July 03, 2018

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'Never underestimate yourself' – key advice for women looking to succeed in design

July 03, 2018

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[Video] What we've learnt about one-to-one personalisation at scale

July 03, 2018

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[Video] How to gain and manage GDPR-compliant consent

June 27, 2018

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Truth And Relevance: How To Build A Data Strategy That Delivers For Your Brand

May 30, 2018

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The upside of GDPR: Three benefits for marketers

May 25, 2018

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GDPR and Epsilon: Data Protection Efforts Will Remain at the Forefront

May 21, 2018

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[Video] GDPR: Solutions to Gain Consent for Advertisers and Publishers

May 21, 2018

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GDPR: Short-term pain, long-term gain

May 17, 2018

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The Evolution of Loyalty: Why Your Brand Needs A Strategy, Not A Programme

May 08, 2018

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CJ Wins 3 Performance Marketing Awards

April 24, 2018

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A Missed Opportunity: Why Brands Are Failing To Make The Most Of A Data Goldmine That's Right Under Their Noses

April 11, 2018

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GDPR: Steps towards compliance

April 05, 2018

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[Podcast] How do the GDPR and ePD affect digital advertising?

April 03, 2018

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The Consent Tool: Gain GDPR and ePD compliant consent for digital advertising

March 28, 2018

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From Boomers To Gen Z: How Different Generations Adapt And React To New Trends And Technologies

March 16, 2018

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­­Conversant’s Approach to the General Data Protection Regulation (GDPR)

March 05, 2018

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Looking Beyond The Logo: How 'Feeling, Thinking And Creating' Are Key To Successful Brand Development

February 14, 2018

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The Two Types Of Customer Loyalty – And Why Stamps On A Card Will Never Be Enough On Their Own

January 23, 2018

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How does the industry waste $20bn marketing budget a year?

January 03, 2018

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Gauging true ROI: How to fix broken measurement models in 2018

December 22, 2017

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Why brand experience matters for QSRs

December 07, 2017

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Black Friday period: European consumers spending more than ever

December 01, 2017

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GDPR and Epsilon: Our Preparation Efforts

November 21, 2017

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[INFOGRAPHIC] What do consumers want from retailers this Christmas?

November 21, 2017

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[Podcast] Solving identity, matching and reach

November 20, 2017

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280 characters in search of an author

November 16, 2017

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[INFOGRAPHIC] The modern CMO: Dream versus reality

November 13, 2017

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Just 15% of CMOs know consumers well enough to build relationships

November 07, 2017

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CJ wins three International Performance Marketing Awards in 2017

October 23, 2017

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4 tips to develop the best loyalty programme for your restaurant

October 17, 2017

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GDPR and Conversant: How we have, and will continue to prepare

October 10, 2017

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The case for slow(er) brand strategy

August 22, 2017

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10 email tips to help you rule back to school

August 17, 2017

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Programmatic: Time to hit the reset button?

August 17, 2017

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Report: 65% of consumers fed up with irrelevant brand communications

August 11, 2017

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Global affiliate revenue growth up 16% during winter holiday period

August 07, 2017

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Controlled explosions: How to get your marketing data back under control

June 13, 2017

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[Podcast] How to navigate the new digital landscape

June 07, 2017

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Charting a new course for strategy

June 06, 2017

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Use it or lose it: How smart brands deal with marketing data

May 30, 2017

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[Video] The power of personalisation: Keep your customer coming back for more

May 25, 2017

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CJ’s cross-device solution: Track affiliate conversions across devices

May 24, 2017

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[Podcast] In conversation: The making of personalisation

May 12, 2017

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Can a ‘framework’ of solutions be an alternative to the duopoly?

May 09, 2017

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Why your CIO should be your WBF

May 09, 2017

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CJ Affiliate wins two Performance Marketing Awards

April 25, 2017

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Great things come in pairs - Filming two TV ads in one day

April 25, 2017

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Claim your pocket in the digital wallet

April 24, 2017

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[Infographic] Affiliate marketing ROI: Affiliate customers spend 58% more

April 19, 2017

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Replicating the consumer-shopkeeper relationship of the 1950s

April 11, 2017

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The top 4 marketing technology myths debunked

April 04, 2017

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True personalisation: Reigniting the value of digital advertising

March 30, 2017

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[Video] Advertising Week Europe: The elusive attribution model

March 24, 2017

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3 killer moves that’ll put you ahead in the Internet of Things

March 15, 2017

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Debenhams and CJ Affiliate launch exclusive affiliate programme

March 13, 2017

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This is what real personalisation looks like

March 03, 2017

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[Podcast] Mobile ad fraud: What, why and how?

February 24, 2017

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Six affiliate publisher types: Selecting the right content partner

February 23, 2017

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Bad digital marketing: The '50 First Dates' trap

February 23, 2017

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[Podcast] The role of attribution in digital media

January 23, 2017

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Introducing: The Snackbook

January 09, 2017

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Heightened European consumer adoption of Black Friday and Cyber Monday period

December 21, 2016

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75% of businesses say personalised communication is essential

November 22, 2016

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SIX THINGS MARKETERS SHOULD KNOW ABOUT EVERY CONSUMER

September 12, 2016

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A Marriage in Marketing: Content and Affiliate

September 12, 2016

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MARKETERS NEED A VIEWABILITY CONFIDENCE BOOST. HERE’S HOW TO GET IT.

September 12, 2016

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DEMAND EVEN MORE THAN 100% VIEWABILITY

August 31, 2016

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MEASURING DISPLAY PERFORMANCE: CLICKS, THE FALSE POSITIVE

August 31, 2016

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AD FRAUD DRIVES MORE CLICK FICTION

August 31, 2016

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