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personalisation

8 tips for personalising emails wisely

Nov 13, 2018 5:52:01 AM

From improving email click-through rates by an average of 14 per cent, to enhancing conversions by 10 per cent, and delivering six times higher transaction rates, these days, there’s no questioning the power of ... Read More

Weekly Round-Up: 12.10.18

Oct 12, 2018 4:50:15 AM

In this Week’s Round-Up, we take a look at the brands using their power for good by highlighting important issues like malnutrition, the gender gap, and mental health awareness. Read More

3 factors critical to customer loyalty

Aug 29, 2018 8:53:36 AM

Cheap. Fast. Good. Pick Two. These words are on a 1950’s era sign at my local barbers. Every time I see the sign it makes me smile. Partially because this sign essentially describes my barber to a T, but also because I ... Read More

The Weekly Round-Up: 17.08.18

Aug 17, 2018 10:23:51 AM

Digital natives go offline They may be called the iGen (Generation Z, GenZers and so on and so forth) but it looks like the Millennials’ successors are far more likely to spend time offline than their older ... Read More

6 direct mail stats that can’t be ignored

Oct 14, 2015 10:14:16 AM

Direct mail marketers have spent the past few years defending the channel. While sceptics and media alike proclaim the marketing medium is dead, direct mail continues to be widely used and produces notable ROI. Read More

4 components to personalised customer experiences

Sep 28, 2015 10:41:16 AM

From working with marketers across multiple industries, I often hear, “Well, I know my customer’s preferences in the mobile channel.” But what does this mean for email, social, off-line, etc.? Marketers need to shift ... Read More

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