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personalisation

Make your emails personal this holiday season

Nov 13, 2019 4:46:33 AM

Gifts, outfits, greeting cards and other goodies. The Christmas count down is in full swing. Consumers are filling the aisles of retailers and shopping online to get the best deals. They’re engaged, have their wallets ... Read More

How to create a 1:You loyalty programme

Sep 25, 2019 6:58:23 AM

Recently, we’ve talked a lot about the shift from 1:1 to 1:You loyalty programmes. 1:1 is a messaging strategy that’s ‘generically personalised’ with promotional offers, while 1:You delivers truly personalised ... Read More

The Building Blocks of Personalisation, Block 3

Aug 6, 2019 5:39:21 AM

The Role of Content Hello and welcome to the final article in the series, The building blocks of personalisation. Over the last few weeks, we’ve shared with you the best practices in personalisation covering the ... Read More

The Building Blocks Of Personalisation, Block 2

Jul 9, 2019 10:02:13 AM

MAKING DATA USEFUL Moving at our current pace in the digital ether, the world creates 2.5 quintillion bytes of data each day. That is, irrefutably, a whole lot of data. The question is, however, what good is a whole lot ... Read More

The Building Blocks Of Personalisation, Block 1

Jun 25, 2019 6:14:48 AM

ACHIEVING A 360-DEGREE CUSTOMER VIEW THROUGH DATA COLLECTION. Personalisation is the Holy Grail of marketing. So much so that 80% of consumers are more likely to do business with a company that offers a personalised ... Read More

8 tips for personalising emails wisely

Nov 13, 2018 5:52:01 AM

From improving email click-through rates by an average of 14 per cent, to enhancing conversions by 10 per cent, and delivering six times higher transaction rates, these days, there’s no questioning the power of ... Read More

Weekly Round-Up: 12.10.18

Oct 12, 2018 4:50:15 AM

In this Week’s Round-Up, we take a look at the brands using their power for good by highlighting important issues like malnutrition, the gender gap, and mental health awareness. Read More

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