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personalisation

The Building Blocks Of Personalisation, Block 2

Jul 9, 2019 10:02:13 AM

MAKING DATA USEFUL Moving at our current pace in the digital ether, the world creates 2.5 quintillion bytes of data each day. That is, irrefutably, a whole lot of data. The question is, however, what good is a whole lot ... Read More

The Building Blocks Of Personalisation, Block 1

Jun 25, 2019 6:14:48 AM

ACHIEVING A 360-DEGREE CUSTOMER VIEW THROUGH DATA COLLECTION. Personalisation is the Holy Grail of marketing. So much so that 80% of consumers are more likely to do business with a company that offers a personalised ... Read More

8 tips for personalising emails wisely

Nov 13, 2018 5:52:01 AM

From improving email click-through rates by an average of 14 per cent, to enhancing conversions by 10 per cent, and delivering six times higher transaction rates, these days, there’s no questioning the power of ... Read More

Weekly Round-Up: 12.10.18

Oct 12, 2018 4:50:15 AM

In this Week’s Round-Up, we take a look at the brands using their power for good by highlighting important issues like malnutrition, the gender gap, and mental health awareness. Read More

3 factors critical to customer loyalty

Aug 29, 2018 8:53:36 AM

Cheap. Fast. Good. Pick Two. These words are on a 1950’s era sign at my local barbers. Every time I see the sign it makes me smile. Partially because this sign essentially describes my barber to a T, but also because I ... Read More

The Weekly Round-Up: 17.08.18

Aug 17, 2018 10:23:51 AM

Digital natives go offline They may be called the iGen (Generation Z, GenZers and so on and so forth) but it looks like the Millennials’ successors are far more likely to spend time offline than their older ... Read More

6 direct mail stats that can’t be ignored

Oct 14, 2015 10:14:16 AM

Direct mail marketers have spent the past few years defending the channel. While sceptics and media alike proclaim the marketing medium is dead, direct mail continues to be widely used and produces notable ROI. Read More

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