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marketing-technology

Why your CIO should be your WBF

May 9, 2017 5:00:37 AM

Is your best friend your CIO? Because it should be. In the good old days, IT’s time was taken up handling system set up and maintenance for traditional data producing functions in the business, such as finance or ... Read More

The top 4 marketing technology myths debunked

Apr 4, 2017 6:07:12 AM

Working in marketing technology, we hear a lot of received wisdom and opinions. And to be brutally honest, a good proportion of them are just plain wrong and would hurt the organisations where they were being taken as ... Read More

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