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marketing

280 characters in search of an author

Nov 16, 2017 8:14:00 AM

We all knew and loved Twitter with its famous 140-character limit. For advertisers and marketing mavens, this meant the message had to be lean and tight. Your writers had to focus on the important bits first, foremost ... Read More

Why your CIO should be your WBF

May 9, 2017 5:00:37 AM

Is your best friend your CIO? Because it should be. In the good old days, IT’s time was taken up handling system set up and maintenance for traditional data producing functions in the business, such as finance or ... Read More

The top 4 marketing technology myths debunked

Apr 4, 2017 6:07:12 AM

Working in marketing technology, we hear a lot of received wisdom and opinions. And to be brutally honest, a good proportion of them are just plain wrong and would hurt the organisations where they were being taken as ... Read More

Introducing: The Snackbook

Jan 9, 2017 6:14:03 AM

Epsilon creative teams in London and the US joined forces to deliver a hand-made Holiday gift that tastes as good as it looks. It’s the age-old agency question. Read More

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