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loyalty

Why brand experience matters for QSRs

Dec 7, 2017 4:40:15 AM

There’s been a lot of recent press about quick service restaurants (QSRs) and the advancements in technology that are attributed to well performing loyalty programs. As we learned through an online study of 400 ... Read More

Navigating the inbox: Knowing when to say goodbye

Sep 27, 2017 9:18:57 AM

Saying goodbye is never easy. It can be difficult and complicated, but when it comes to your email program it may be a necessary task. What makes it so difficult for marketers to say farewell? Largely it is tied to the ... Read More

Navigating the inbox - Apology

Sep 11, 2017 6:02:50 AM

We are all human – and that means a lot of things, but mostly it means that we aren’t perfect. As an imperfect species that means that sometimes…mistakes happen. Depending on one’s disposition determines how mistakes ... Read More

Navigating the inbox - Loyalty

Aug 22, 2017 3:37:42 AM

In our first post in the Navigating the inbox series, we looked at the value of a welcome series for your email marketing efforts. Once you’ve welcomed a consumer to your brand, it’s time to both earn and sustain their ... Read More

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