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How to get - and keep - new loyalty programme members

Apr 6, 2020 6:10:04 AM

Loyalty today is transforming. As millennials and other groups become more active consumers, and a primary target for brands, we are seeing the industry shift. Previously, transactional reward programmes were sufficient ... Read More

4 loyalty trends for the next decade

Feb 26, 2020 4:57:10 AM

As we embark on a new decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future. Read More

Loyalty’s secret ingredient: Email

Feb 11, 2020 6:41:16 AM

The best loyalty programmes create a 1:You experience for their very best customers. From earning to redeeming and everything in between, a good loyalty programme listens to its customers. It creates the connections ... Read More

New year, new loyalty programme?

Jan 27, 2020 4:38:57 AM

As we start a new year, and are preparing our loyalty programme initiatives for the coming months, it’s important to take time and evaluate the state of your existing programme. When was the last time it was refreshed? ... Read More

How to maintain a healthy deliverability rate

Dec 13, 2019 5:16:58 AM

Deliverability is table stakes for email marketers: Everyone knows how important it is to get into the inbox. During the sales process, brands often cite deliverability as a pain point. It’s also one of the first topics ... Read More

Acts of kindness encourage brand loyalty

Dec 2, 2019 12:00:00 PM

Consumers love positive experiences. And better yet, experiences that ‘surprise and delight’ create engagement that leaves the consumer wanting to interact with your brand for future experiences. Read More

3 tips for going global with your loyalty programme

Nov 27, 2019 10:24:33 AM

In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s significant growth opportunity within ... Read More

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