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Leading with Vision: Email Reimagined

Aug 10, 2018 3:06:40 AM

Innovation is defined as something new or different. I find when it comes to innovation, it is easy to lose sight of improving on the tried and true. Especially when, on the surface, the current solution appears to be ... Read More

Epsilon Named a Leader for Email Marketing Services

Jun 22, 2018 9:53:47 AM

Epsilon™, a global leader in creating connections between people and brands, today announced that it was named a Leader in the June 2018 report “The Forrester Wave™: Email Marketing Service Providers, Q2 2018” by ... Read More

Navigating the inbox: Knowing when to say goodbye

Sep 27, 2017 9:18:57 AM

Saying goodbye is never easy. It can be difficult and complicated, but when it comes to your email program it may be a necessary task. What makes it so difficult for marketers to say farewell? Largely it is tied to the ... Read More

Navigating the inbox - Apology

Sep 11, 2017 6:02:50 AM

We are all human – and that means a lot of things, but mostly it means that we aren’t perfect. As an imperfect species that means that sometimes…mistakes happen. Depending on one’s disposition determines how mistakes ... Read More

Navigating the inbox - Loyalty

Aug 22, 2017 3:37:42 AM

In our first post in the Navigating the inbox series, we looked at the value of a welcome series for your email marketing efforts. Once you’ve welcomed a consumer to your brand, it’s time to both earn and sustain their ... Read More

10 email tips to help you rule back to school

Aug 17, 2017 7:57:50 AM

At home you may feel like the summer just started –kids are out of school and the sun is shining – but in reality, the back-to-school (BTS) season is already underway.  According to the National Retail Federation (NRF), ... Read More

5 ways to improve your email creative strategy

Jul 13, 2016 6:00:54 AM

Email has been around for a very long term, in terms of technology at least. The first email was sent in 1971 by computer engineer Ray Tomlinson and saw the first use of the @ symbol within an email address. Read More

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