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customer-experience

The Building Blocks of Personalisation, Block 3

Aug 6, 2019 5:39:21 AM

The Role of Content Hello and welcome to the final article in the series, The building blocks of personalisation. Over the last few weeks, we’ve shared with you the best practices in personalisation covering the ... Read More

The Building Blocks Of Personalisation, Block 2

Jul 9, 2019 10:02:13 AM

MAKING DATA USEFUL Moving at our current pace in the digital ether, the world creates 2.5 quintillion bytes of data each day. That is, irrefutably, a whole lot of data. The question is, however, what good is a whole lot ... Read More

The Building Blocks Of Personalisation, Block 1

Jun 25, 2019 6:14:48 AM

ACHIEVING A 360-DEGREE CUSTOMER VIEW THROUGH DATA COLLECTION. Personalisation is the Holy Grail of marketing. So much so that 80% of consumers are more likely to do business with a company that offers a personalised ... Read More

3 factors critical to customer loyalty

Aug 29, 2018 8:53:36 AM

Cheap. Fast. Good. Pick Two. These words are on a 1950’s era sign at my local barbers. Every time I see the sign it makes me smile. Partially because this sign essentially describes my barber to a T, but also because I ... Read More

Leading with Vision: Email Reimagined

Aug 10, 2018 3:06:40 AM

Innovation is defined as something new or different. I find when it comes to innovation, it is easy to lose sight of improving on the tried and true. Especially when, on the surface, the current solution appears to be ... Read More

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