<img src="https://secure.nice3aiea.com/154254.png" style="display:none;">

customer-experience

How to get - and keep - new loyalty programme members

Apr 6, 2020 6:10:04 AM

Loyalty today is transforming. As millennials and other groups become more active consumers, and a primary target for brands, we are seeing the industry shift. Previously, transactional reward programmes were sufficient ... Read More

How to create a 1:You loyalty programme

Sep 25, 2019 6:58:23 AM

Recently, we’ve talked a lot about the shift from 1:1 to 1:You loyalty programmes. 1:1 is a messaging strategy that’s ‘generically personalised’ with promotional offers, while 1:You delivers truly personalised ... Read More

The Building Blocks of Personalisation, Block 3

Aug 6, 2019 5:39:21 AM

The Role of Content Hello and welcome to the final article in the series, The building blocks of personalisation. Over the last few weeks, we’ve shared with you the best practices in personalisation covering the ... Read More

The Building Blocks Of Personalisation, Block 2

Jul 9, 2019 10:02:13 AM

MAKING DATA USEFUL Moving at our current pace in the digital ether, the world creates 2.5 quintillion bytes of data each day. That is, irrefutably, a whole lot of data. The question is, however, what good is a whole lot ... Read More

The Building Blocks Of Personalisation, Block 1

Jun 25, 2019 6:14:48 AM

ACHIEVING A 360-DEGREE CUSTOMER VIEW THROUGH DATA COLLECTION. Personalisation is the Holy Grail of marketing. So much so that 80% of consumers are more likely to do business with a company that offers a personalised ... Read More

Latest Tweets


FOLLOW ON TWITTER

Follow Us