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creative

Charting a new course for strategy

Jun 6, 2017 4:00:26 AM

“The problem with planning is planners”. This was the outcome of a lunch conversation with a former boss of mine. Loathe as I am to admit it, we planners/strategists are a precious, sensitive bunch. He has a point. Read More

5 ways to improve your email creative strategy

Jul 13, 2016 6:00:54 AM

Email has been around for a very long term, in terms of technology at least. The first email was sent in 1971 by computer engineer Ray Tomlinson and saw the first use of the @ symbol within an email address. Read More

The rise of Big Data - Mad Men or Math Men?

Jun 24, 2016 5:56:35 AM

While the focus was traditionally on creative, we are now witnessing a dramatic switch to a focus on the numbers. The Mad Men of agencies past have become ‘Math’s Men’. The term ‘Math’s Men’ is a term used frequently, ... Read More

Two heads are better than one in brand work

Jun 15, 2016 6:41:17 AM

Getting the opportunity to work on a project from start to finish is one of the most satisfying aspects of my job working in the creative studio of a marketing agency, particularly when it involves working with a new ... Read More

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