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Make your emails personal this holiday season

Nov 13, 2019 4:46:33 AM

Gifts, outfits, greeting cards and other goodies. The Christmas count down is in full swing. Consumers are filling the aisles of retailers and shopping online to get the best deals. They’re engaged, have their wallets ... Read More

How to create a 1:You loyalty programme

Sep 25, 2019 6:58:23 AM

Recently, we’ve talked a lot about the shift from 1:1 to 1:You loyalty programmes. 1:1 is a messaging strategy that’s ‘generically personalised’ with promotional offers, while 1:You delivers truly personalised ... Read More

5 ways marketers underutilise social media

Aug 20, 2019 5:38:05 AM

Social media can play a key role in your marketing mix. Social sits at the intersection of great digital content and the interconnected networks of people interacting with (and influenced by) that content. This provides ... Read More

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