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How to create a 1:You loyalty programme

Sep 25, 2019 6:58:23 AM

Recently, we’ve talked a lot about the shift from 1:1 to 1:You loyalty programmes. 1:1 is a messaging strategy that’s ‘generically personalised’ with promotional offers, while 1:You delivers truly personalised ... Read More

5 ways marketers underutilise social media

Aug 20, 2019 5:38:05 AM

Social media can play a key role in your marketing mix. Social sits at the intersection of great digital content and the interconnected networks of people interacting with (and influenced by) that content. This provides ... Read More

Forget 1:1. 1:You is the new marketing reality

Aug 9, 2019 3:39:34 AM

Machine learning is transforming the loyalty industry, reshaping the way companies will utilise loyalty programmes in the near future and augmenting what can be achieved by humans alone to deliver truly personalised ... Read More

The Building Blocks of Personalisation, Block 3

Aug 6, 2019 5:39:21 AM

The Role of Content Hello and welcome to the final article in the series, The building blocks of personalisation. Over the last few weeks, we’ve shared with you the best practices in personalisation covering the ... Read More

Loyalty, it’s not just about the programme

Jul 24, 2019 4:59:39 AM

Today’s marketer is focused on the entire customer experience The days of loyalty being just a transactional programme where members earn and redeem rewards are long gone. Loyalty has shifted from a programme to a ... Read More

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