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Loyalty, it’s not just about the programme

Jul 24, 2019 4:59:39 AM

Today’s marketer is focused on the entire customer experience The days of loyalty being just a transactional programme where members earn and redeem rewards are long gone. Loyalty has shifted from a programme to a ... Read More

The weekly round-up: 12.07.19

Jul 12, 2019 4:35:57 AM

Tinder for ideas? Tricking your customers into eating their vegetables? We’ve heard Stranger Things, but this week’s Round-Up is definitely serving up some of the most out there concepts in marketing and advertising.  Read More

The Building Blocks Of Personalisation, Block 2

Jul 9, 2019 10:02:13 AM

MAKING DATA USEFUL Moving at our current pace in the digital ether, the world creates 2.5 quintillion bytes of data each day. That is, irrefutably, a whole lot of data. The question is, however, what good is a whole lot ... Read More

the weekly round-up: 05.07.19

Jul 5, 2019 5:54:57 AM

The cost of inclusion. The weight of transfer week. The threshold of celebrity. This week we are discussing all things diversity, deception, and the depth of water in the Weekly Round-Up. Read More

The weekly round-up: 28.06.19

Jun 28, 2019 4:03:03 AM

Poor taste, cultural appropriation, and the world’s first commercial look at pubic hair – welcome to the Weekly Round-Up. Read More

The Building Blocks Of Personalisation, Block 1

Jun 25, 2019 6:14:48 AM

ACHIEVING A 360-DEGREE CUSTOMER VIEW THROUGH DATA COLLECTION. Personalisation is the Holy Grail of marketing. So much so that 80% of consumers are more likely to do business with a company that offers a personalised ... Read More

The weekly round-up: 14.06.19

Jun 14, 2019 5:56:05 AM

We are back! After a short hiatus, the Weekly Round-Up is back in business and bringing you more industry insights than ever before. This week we take a look at an initiative fighting to end sexual harassment in the ... Read More

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