Right now, European retailers are increasing revenue by personalising their advertising, harnessing their first-party data and enhanced identification for heightened relevancy - and increased return - from their advertising.
In this free report, we take a detailed look at how eight Europe-based retailers implemented personalised advertising, the benefits and challenges they sought to solve, and the proven results that they generated.
This includes how:
Dune London generated £4.4M incremental return
Scotch & Soda increased messaged CLV by 23%
Cox & Cox secured over £2M extra through personalised ads
Examining the goals, strategy, process and outcomes of each of these eight European retailers, the report details what CMOs, the C-Suite, and the wider marketing teams’ experience of personalised advertising was - from integration with their existing set-up, through to generating increased revenue - and respect - for the marketing function.
Understand how your business can leverage personalised advertising to generate huge return. Claim your copy of this free report today.