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How 8 European retailers upped revenue with personalised ads

Right now, European retailers are increasing revenue by personalising their advertising, harnessing their first-party data and enhanced identification for heightened relevancy - and increased return - from their advertising.
 
In this free report, we take a detailed look at how eight Europe-based retailers implemented personalised advertising, the benefits and challenges they sought to solve, and the proven results that they generated.
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This includes how:
 
  • Dune London generated £4.4M incremental return
  • Scotch & Soda increased messaged CLV by 23%
  • Cox & Cox secured over £2M extra through personalised ads
Examining the goals, strategy, process and outcomes of each of these eight European retailers, the report details what CMOs, the C-Suite, and the wider marketing teams’ experience of personalised advertising was - from integration with their existing set-up, through to generating increased revenue - and respect - for the marketing function.
 
Understand how your business can leverage personalised advertising to generate huge return. Claim your copy of this free report today.
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