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Richard Burns

Posts by Richard Burns

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Consumer research: Display adverts preferred during Covid-19 crisis
April 27, 2020
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Consumer research: Brands should continue advertising during Covid-19
April 17, 2020
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Outsmart rather than outspend: Domino’s generate £1M+ in personalised display trial
March 10, 2020
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Black Friday: Data shows real opportunity in long-lasting customer acquisition
November 28, 2019
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Using personalisation to change consumer behaviour and drive return
October 14, 2019
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How European retailers increase incremental return from personalisation
September 20, 2019
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Scotch & Soda personalises ads, achieving 5x incremental ROI
September 18, 2019
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[Podcast] Solving the marketing proof gap: Proving ROI to the c-suite
August 15, 2019
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[VIDEO] Integrated marketing: What's it worth, and is it worth it?
July 05, 2019
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[Video] Driving incrementality: How fashion brands secure and prove iROAS
June 05, 2019
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CJ Shortlisted for 17 Performance Marketing Awards (PMAs)
April 04, 2019
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[Video] How fashion brands can increase ROI by expanding the funnel off-site
March 25, 2019
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[Video] The principles of personalisation in digital advertising
November 07, 2018
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CJ Affiliate wins three International Performance Marketing Awards in 2018
October 15, 2018
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Retailers see 3x sales on Black Friday and Cyber Monday when messaging begins in September
September 07, 2018
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[Video] What we've learnt about one-to-one personalisation at scale
July 03, 2018
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[Video] GDPR: Solutions to Gain Consent for Advertisers and Publishers
May 21, 2018
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CJ Wins 3 Performance Marketing Awards
April 24, 2018
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[Podcast] How do the GDPR and ePD affect digital advertising?
April 03, 2018
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Black Friday period: European consumers spending more than ever
December 01, 2017
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[INFOGRAPHIC] What do consumers want from retailers this Christmas?
November 21, 2017
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[Podcast] Solving identity, matching and reach
November 20, 2017
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[INFOGRAPHIC] The modern CMO: Dream versus reality
November 13, 2017
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Just 15% of CMOs know consumers well enough to build relationships
November 07, 2017
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CJ wins three International Performance Marketing Awards in 2017
October 23, 2017
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Report: 65% of consumers fed up with irrelevant brand communications
August 11, 2017
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Global affiliate revenue growth up 16% during winter holiday period
August 07, 2017
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[Podcast] How to navigate the new digital landscape
June 07, 2017
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[Video] The power of personalisation: Keep your customer coming back for more
May 25, 2017
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[Podcast] In conversation: The making of personalisation
May 12, 2017
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CJ Affiliate wins two Performance Marketing Awards
April 25, 2017
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[Infographic] Affiliate marketing ROI: Affiliate customers spend 58% more
April 19, 2017
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[Video] Advertising Week Europe: The elusive attribution model
March 24, 2017
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Debenhams and CJ Affiliate launch exclusive affiliate programme
March 13, 2017
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[Podcast] Mobile ad fraud: What, why and how?
February 24, 2017
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Six affiliate publisher types: Selecting the right content partner
February 23, 2017
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[Podcast] The role of attribution in digital media
January 23, 2017
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Heightened European consumer adoption of Black Friday and Cyber Monday period
December 21, 2016
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75% of businesses say personalised communication is essential
November 22, 2016
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