Understanding the benefits of ‘the art’ component in the art and science of loyalty
When you think of ‘the what’ behind a successful loyalty programme, technology often comes to mind. Read More
When you think of ‘the what’ behind a successful loyalty programme, technology often comes to mind. Read More
My university days were spent dreaming up killer campaigns. I’d mentally improve upon every ad I saw, full of creative ideas and misplaced confidence. Why couldn’t they see what I saw? How did a team of professional ... Read More
“The problem with planning is planners”. This was the outcome of a lunch conversation with a former boss of mine. Loathe as I am to admit it, we planners/strategists are a precious, sensitive bunch. He has a point. Read More
Conversant and Epsilon are now one powerhouse, helping marketers create more meaningful connections that drive better outcomes.