marketing

Accomplished Business Leader to Help Drive Client Engagement, Growth and Success in APAC and EMEA London — 31st July, 2018, — Epsilon™, a global leader in creating connections between people and brands, today announced ... Read More

As the world continues to pivot further and further towards video, rumours have arisen that copy will soon disappear and that the classic copywriter will dissipate with it. Why? Well, it’s no secret that since the ... Read More

We all know words are important. They have power and, when deployed effectively by marketers, they can create a significant impact and elevate a campaign to a higher plane. The flip side of this is that picking the ... Read More

As Design Lead with Epsilon, Vanessa Fay is an expert in brand creation, visual communications and brand activation. But despite her success, her path from leaving school to her first job in the design world was not ... Read More

We all knew and loved Twitter with its famous 140-character limit. For advertisers and marketing mavens, this meant the message had to be lean and tight. Your writers had to focus on the important bits first, foremost ... Read More

Most senior marketers know what they should be doing with their marketing data. Yet very few are actually doing it. In order for brands to understand and ultimately conquer the gulf between theory and practice, we have ... Read More

Is your best friend your CIO? Because it should be. In the good old days, IT’s time was taken up handling system set up and maintenance for traditional data producing functions in the business, such as finance or ... Read More

Working in marketing technology, we hear a lot of received wisdom and opinions. And to be brutally honest, a good proportion of them are just plain wrong and would hurt the organisations where they were being taken as ... Read More

Epsilon creative teams in London and the US joined forces to deliver a hand-made Holiday gift that tastes as good as it looks. It’s the age-old agency question. Read More

Epsilon Agility Harmony – our full service digital email marketing platform – was recently given the highest score possible in Forrester’s WaveTM report on Email Marketing Service Providers. Forrester Research are one ... Read More