loyalty-programmes

In today’s ever-changing loyalty landscape, how can a brand stand out from the crowd? How can they differentiate themselves from the competition and innovate their loyalty programme?  For me, this is where ... Read More

Building customer loyalty is not easy. Brands and loyalty professionals need to understand what’s truly important to their customers today and develop meaningful loyalty experiences that turn casual customers into ... Read More

In today’s global marketplace, there are constant disruptions and uncertainties. Whether it be the upcoming US election, BREXIT, swings in the economy or global health concerns, change is inevitable. Read More

As we start a new year, and are preparing our loyalty programme initiatives for the coming months, it’s important to take time and evaluate the state of your existing programme. When was the last time it was refreshed? ... Read More

Consumers love positive experiences. And better yet, experiences that ‘surprise and delight’ create engagement that leaves the consumer wanting to interact with your brand for future experiences. Read More

Marketers are coming under constant pressure to balance delivering results whilst maintaining data protection and privacy compliance. We hear a lot about the importance of being data-driven and leveraging data to power ... Read More

As consumers, we’ve come to expect offers, discounts and promotions from the loyalty programmes and brands we follow for pretty much every holiday. We also expect a discount or offer in celebration of our birthday. And ... Read More

Although it may sound like something out of a sci-fi novel, machine learning is very much a reality in the digital realm.   Read More

In recent years, customer loyalty has become increasingly elusive. A recent YouGov survey shows 56% of high-income consumers feel less loyal to brands now than they previously did. This means that businesses must work ... Read More

New relationships are exciting. It is a time when you get to know someone and they get to know you. You learn about each other and determine how symbiotic the relationship can be, which takes time. So why is it that ... Read More