loyalty-programme

The single greatest expense in a loyalty programme is managing the redemption liability - the eventual cost to your company of the redemption of all outstanding loyalty points. Due to the impact of Covid-19, many ... Read More

Our world is changing rapidly due to disruption and uncertainty, forcing brands and consumers to change how we live our lives, how we communicate, and how we connect, particularly in the moments that matter the most. Read More

Loyalty today is transforming. As millennials and other groups become more active consumers, and a primary target for brands, we are seeing the industry shift. Previously, transactional reward programmes were sufficient ... Read More

As we embark on a new decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future. Read More

The best loyalty programmes create a 1:You experience for their very best customers. From earning to redeeming and everything in between, a good loyalty programme listens to its customers. It creates the connections ... Read More

In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s significant growth opportunity within ... Read More

Recently, we’ve talked a lot about the shift from 1:1 to 1:You loyalty programmes. 1:1 is a messaging strategy that’s ‘generically personalised’ with promotional offers, while 1:You delivers truly personalised ... Read More

When you think of ‘the what’ behind a successful loyalty programme, technology often comes to mind. Read More

Welcome back to the final instalment in the series, Powering lifetime connections. In part two, we discussed the elements involved in creating a plan for ongoing customer dialogue. This time around we are focusing on ... Read More

In the first series Powering lifetime connections, we introduced the concept of powering lifetime connections and shared the first of three stages – getting to know the customer. Here, we’ll discuss the second stage – ... Read More