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How to manage liability in your loyalty programme

Jul 9, 2020 10:58:20 AM

The single greatest expense in a loyalty programme is managing the redemption liability - the eventual cost to your company of the redemption of all outstanding loyalty points. Due to the impact of Covid-19, many ... Read More

How to get - and keep - new loyalty programme members

Apr 6, 2020 12:10:04 PM

Loyalty today is transforming. As millennials and other groups become more active consumers, and a primary target for brands, we are seeing the industry shift. Previously, transactional reward programmes were sufficient ... Read More

4 loyalty trends for the next decade

Feb 26, 2020 10:57:10 AM

As we embark on a new decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future. Read More

Loyalty’s secret ingredient: Email

Feb 11, 2020 12:41:16 PM

The best loyalty programmes create a 1:You experience for their very best customers. From earning to redeeming and everything in between, a good loyalty programme listens to its customers. It creates the connections ... Read More

3 tips for going global with your loyalty programme

Nov 27, 2019 4:24:33 PM

In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s significant growth opportunity within ... Read More

How to create a 1:You loyalty programme

Sep 25, 2019 12:58:23 PM

Recently, we’ve talked a lot about the shift from 1:1 to 1:You loyalty programmes. 1:1 is a messaging strategy that’s ‘generically personalised’ with promotional offers, while 1:You delivers truly personalised ... Read More


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