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How to manage liability in your loyalty programme

Jul 9, 2020 10:58:20 AM

The single greatest expense in a loyalty programme is managing the redemption liability - the eventual cost to your company of the redemption of all outstanding loyalty points. Due to the impact of Covid-19, many ... Read More

Connecting with your customers this Father’s Day

Jun 15, 2020 5:48:00 PM

Our world has changed – COVID-19 has fundamentally changed the way we live our lives and how we go about our day-to-day activities. Whether it’s continuing to work from home, the weekly shop, home schooling our ... Read More

How to get - and keep - new loyalty programme members

Apr 6, 2020 12:10:04 PM

Loyalty today is transforming. As millennials and other groups become more active consumers, and a primary target for brands, we are seeing the industry shift. Previously, transactional reward programmes were sufficient ... Read More


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