Connecting with your customers this Father’s Day
Our world has changed – COVID-19 has fundamentally changed the way we live our lives and how we go about our day-to-day activities. Whether it’s continuing to work from home, the weekly shop, home schooling our ... Read More
Guide: messaging best practice during challenging times
Covid-19 has drastically altered the lives of consumers in a very short time, changing their consumption behavior and buying patterns. While marketers shouldn't be afraid of this crisis, they should be cautious and ... Read More
Epsilon Named a Leader for Email Marketing Services; Highest Ranked in Current Offering category and cited as having Strongest Professional Services in the Study
Epsilon received the highest scores possible in the analytics, artificial intelligence, data integration & privacy and security criteria within the current offering category Read More
Retail messaging during COVID-19: What to embrace right now
No brand can realistically prepare for “customer messaging during a pandemic,” yet here we all are. Brand communications are of the utmost importance right now as retailers search for the best way to engage consumers ... Read More
Another exciting year for email: Logos in the inbox and a more trustworthy ecosystem
There’s a newish industry protocol that’s going to be receiving a lot of attention this year. Whether you send mail, read mail, or manage inboxes for others, The ‘Brand Indicators for Message Identification’ (BIMI) ... Read More
Loyalty’s secret ingredient: Email
The best loyalty programmes create a 1:You experience for their very best customers. From earning to redeeming and everything in between, a good loyalty programme listens to its customers. It creates the connections ... Read More
Are you underutilising trigger emails?
Trigger emails reliably perform well across industries, yet they continue to be completely underutilised. Read More
How to maintain a healthy deliverability rate
Deliverability is table stakes for email marketers: Everyone knows how important it is to get into the inbox. During the sales process, brands often cite deliverability as a pain point. It’s also one of the first topics ... Read More
5 tips to fuse email creativity with data and technology
As digital marketers, we’re often focused on the technology platforms and applications that enable our programmes. And we should be, because technology is essential to its success. But understanding the other components ... Read More