digital-marketing

While the focus was traditionally on creative, we are now witnessing a dramatic switch to a focus on the numbers. The Mad Men of agencies past have become ‘Math’s Men’. The term ‘Math’s Men’ is a term used frequently, ... Read More

Working at a marketing agency, you notice a thing or two about email marketing. Working at an industry leader like Epsilon gives me access to more direct marketing information than most people can dream of. So, I’m ... Read More

Do you have one burning question about marketing that has plagued you? The question that keeps you up at night? The question you know your boss will ask one day, but you don’t know the answer? Read More