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Why your CIO should be your WBF

May 9, 2017 11:00:37 AM

Is your best friend your CIO? Because it should be. In the good old days, IT’s time was taken up handling system set up and maintenance for traditional data producing functions in the business, such as finance or ... Read More

Claim your pocket in the digital wallet

Apr 24, 2017 12:16:51 PM

Digital wallet technology has been around for a while, with leaders Apple Wallet and Android Pay leading the adoption from a consumer perspective. So, why are brand suddenly starting to refocus on them now? The answer ... Read More

The rise of Big Data - Mad Men or Math Men?

Jun 24, 2016 11:56:35 AM

While the focus was traditionally on creative, we are now witnessing a dramatic switch to a focus on the numbers. The Mad Men of agencies past have become ‘Math’s Men’. The term ‘Math’s Men’ is a term used frequently, ... Read More

3 email marketing trends for an omnichannel world

Mar 14, 2016 2:42:26 PM

Working at a marketing agency, you notice a thing or two about email marketing. Working at an industry leader like Epsilon gives me access to more direct marketing information than most people can dream of. So, I’m ... Read More


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