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Why your CIO should be your WBF

May 9, 2017 11:00:37 AM

Is your best friend your CIO? Because it should be. In the good old days, IT’s time was taken up handling system set up and maintenance for traditional data producing functions in the business, such as finance or ... Read More

Claim your pocket in the digital wallet

Apr 24, 2017 12:16:51 PM

Digital wallet technology has been around for a while, with leaders Apple Wallet and Android Pay leading the adoption from a consumer perspective. So, why are brand suddenly starting to refocus on them now? The answer ... Read More

5 ways to improve your email creative strategy

Jul 13, 2016 12:00:54 PM

Email has been around for a very long term, in terms of technology at least. The first email was sent in 1971 by computer engineer Ray Tomlinson and saw the first use of the @ symbol within an email address. Read More

Inbound marketing in 5 simple steps

Jun 30, 2016 10:54:59 AM

Traditional outbound marketing is starting to lose its appeal for many consumers. Still, many marketers strategise about finding new leads and prospects, scouring outside lists and third party data for a new audience. ... Read More


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