Data is everywhere. As marketers, we use it to create new customer relationships and deepen existing ones. Read More
Epsilon supports the principle of GDPR – to strengthen and unify data protection for all individuals in the EU. Read More
There are many misconceptions about what Big Data is and how it can be used. The intuitive definition of Big Data is the volume. It is more than that, it is volume, velocity and variety. Read More
Most senior marketers know what they should be doing with their marketing data. Yet very few are actually doing it. In order for brands to understand and ultimately conquer the gulf between theory and practice, we have ... Read More
Is your best friend your CIO? Because it should be. In the good old days, IT’s time was taken up handling system set up and maintenance for traditional data producing functions in the business, such as finance or ... Read More
Digital wallet technology has been around for a while, with leaders Apple Wallet and Android Pay leading the adoption from a consumer perspective. So, why are brand suddenly starting to refocus on them now? The answer ... Read More
The Internet of Things became a trending buzz word a couple of years back, with everyone very excited about the possibilities for a hyper-connected world. Exhibitions sprung up featuring futuristic looking gadgets that ... Read More
Epsilon Agility Harmony – our full service digital email marketing platform – was recently given the highest score possible in Forrester’s WaveTM report on Email Marketing Service Providers. Forrester Research are one ... Read More
Email has been around for a very long term, in terms of technology at least. The first email was sent in 1971 by computer engineer Ray Tomlinson and saw the first use of the @ symbol within an email address. Read More
Traditional outbound marketing is starting to lose its appeal for many consumers. Still, many marketers strategise about finding new leads and prospects, scouring outside lists and third party data for a new audience. ... Read More
Conversant and Epsilon are now one powerhouse, helping marketers create more meaningful connections that drive better outcomes.