creative

My university days were spent dreaming up killer campaigns. I’d mentally improve upon every ad I saw, full of creative ideas and misplaced confidence. Why couldn’t they see what I saw? How did a team of professional ... Read More

“The problem with planning is planners”. This was the outcome of a lunch conversation with a former boss of mine. Loathe as I am to admit it, we planners/strategists are a precious, sensitive bunch. He has a point. Read More

Some of the best things in life come in twos – fish & chips, gin & tonic, and great advertising ideas. Read More

Email has been around for a very long term, in terms of technology at least. The first email was sent in 1971 by computer engineer Ray Tomlinson and saw the first use of the @ symbol within an email address. Read More

While the focus was traditionally on creative, we are now witnessing a dramatic switch to a focus on the numbers. The Mad Men of agencies past have become ‘Math’s Men’. The term ‘Math’s Men’ is a term used frequently, ... Read More

Getting the opportunity to work on a project from start to finish is one of the most satisfying aspects of my job working in the creative studio of a marketing agency, particularly when it involves working with a new ... Read More