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280 characters in search of an author

Nov 16, 2017 2:14:00 PM

We all knew and loved Twitter with its famous 140-character limit. For advertisers and marketing mavens, this meant the message had to be lean and tight. Your writers had to focus on the important bits first, foremost ... Read More

The rise of Big Data - Mad Men or Math Men?

Jun 24, 2016 11:56:35 AM

While the focus was traditionally on creative, we are now witnessing a dramatic switch to a focus on the numbers. The Mad Men of agencies past have become ‘Math’s Men’. The term ‘Math’s Men’ is a term used frequently, ... Read More

You Lost Me At Hello

May 4, 2016 12:28:08 PM

Data and creativity need to ally when it comes to great advertising. When either is missing it usually amounts to a bad ad and a missed opportunity. Here’s a quick scenario to prove the point. Read More

Why fast ideas win

Feb 17, 2016 3:35:21 PM

Ever drive a buggy up a sand dune? To stop getting stuck, you don’t change gear; you just build momentum. Read More


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