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In today’s ever-changing loyalty landscape, how can a brand stand out from the crowd? How can they differentiate themselves from the competition and innovate their loyalty programme? For me, this is where transformation ... Read More

How should marketers re-evaluate the level of investment in customer data management and identity management? How can marketers grow to the next stage of data management maturity? Using a research group of customer ... Read More

Our world has changed – COVID-19 has fundamentally changed the way we live our lives and how we go about our day-to-day activities. Whether it’s continuing to work from home, the weekly shop, home schooling our ... Read More

Covid-19 has drastically altered the lives of consumers in a very short time, changing their consumption behavior and buying patterns. While marketers shouldn't be afraid of this crisis, they should be cautious and ... Read More

Our world is changing rapidly due to disruption and uncertainty, forcing brands and consumers to change how we live our lives, how we communicate, and how we connect, particularly in the moments that matter the most. Read More

Epsilon received the highest scores possible in the analytics, artificial intelligence, data integration & privacy and security criteria within the current offering category Read More

No brand can realistically prepare for “customer messaging during a pandemic,” yet here we all are. Brand communications are of the utmost importance right now as retailers search for the best way to engage consumers ... Read More

In order to flatten the curve of COVID-19, restaurants have been ordered to close their doors to customers. While we hope businesses will reopen safely in due time, we’re left to navigate these unchartered waters. Read More

As we embark on a new decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future. Read More