Why the “fun factor” is key to enhancing your customer experience
In today’s ever-changing loyalty landscape, how can a brand stand out from the crowd? How can they differentiate themselves from the competition and innovate their loyalty programme? For me, this is where ... Read More
Report: Customer data management: are you crawling, walking or running?
How should marketers re-evaluate the level of investment in customer data management and identity management? How can marketers grow to the next stage of data management maturity? Using a research group of customer ... Read More
Connecting with your customers this Father’s Day
Our world has changed – COVID-19 has fundamentally changed the way we live our lives and how we go about our day-to-day activities. Whether it’s continuing to work from home, the weekly shop, home schooling our ... Read More
Guide: messaging best practice during challenging times
Covid-19 has drastically altered the lives of consumers in a very short time, changing their consumption behavior and buying patterns. While marketers shouldn't be afraid of this crisis, they should be cautious and ... Read More
How to create a loyalty experience that’s brand-right and customer-centric
Our world is changing rapidly due to disruption and uncertainty, forcing brands and consumers to change how we live our lives, how we communicate, and how we connect, particularly in the moments that matter the most. Read More
Epsilon Named a Leader for Email Marketing Services; Highest Ranked in Current Offering category and cited as having Strongest Professional Services in the Study
Epsilon received the highest scores possible in the analytics, artificial intelligence, data integration & privacy and security criteria within the current offering category Read More
Retail messaging during COVID-19: What to embrace right now
No brand can realistically prepare for “customer messaging during a pandemic,” yet here we all are. Brand communications are of the utmost importance right now as retailers search for the best way to engage consumers ... Read More
Effective digital messaging strategies for restaurants during uncertain times
In order to flatten the curve of COVID-19, restaurants have been ordered to close their doors to customers. While we hope businesses will reopen safely in due time, we’re left to navigate these unchartered waters. Read More
4 loyalty trends for the next decade
As we embark on a new decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future. Read More