The best loyalty programmes create a 1:You experience for their very best customers. From earning to redeeming and everything in between, a good loyalty programme listens to its customers. It creates the connections that deliver lifetime value to both the customer and the brand they love.
Estimated reading time: 5 minutesAs we start a new year, and are preparing our loyalty programme initiatives for the coming months, it’s important to take time and evaluate the state of your existing programme. When was the last time it was refreshed? Is now the time to do it?
Estimated reading time: 4 minutesTrigger emails reliably perform well across industries, yet they continue to be completely underutilised.
Estimated reading time: 5 minutesDeliverability is table stakes for email marketers: Everyone knows how important it is to get into the inbox. During the sales process, brands often cite deliverability as a pain point. It’s also one of the first topics we bring up when working with clients. So how can you take a better approach to your email programme when it comes to deliverability?
Estimated reading time: 4 minutesAs digital marketers, we’re often focused on the technology platforms and applications that enable our programmes. And we should be, because technology is essential to its success. But understanding the other components that help us to communicate on a 1:You level is also important.
Estimated reading time: 4 minutesThe best loyalty programmes create a 1:You experience for their very best customers. From earning to redeeming and everything in between, a good loyalty programme listens to its customers. It creates the connections ... Read More
As we start a new year, and are preparing our loyalty programme initiatives for the coming months, it’s important to take time and evaluate the state of your existing programme. When was the last time it was refreshed? ... Read More
Trigger emails reliably perform well across industries, yet they continue to be completely underutilised. Read More
Deliverability is table stakes for email marketers: Everyone knows how important it is to get into the inbox. During the sales process, brands often cite deliverability as a pain point. It’s also one of the first topics ... Read More
As digital marketers, we’re often focused on the technology platforms and applications that enable our programmes. And we should be, because technology is essential to its success. But understanding the other components ... Read More
Consumers love positive experiences. And better yet, experiences that ‘surprise and delight’ create engagement that leaves the consumer wanting to interact with your brand for future experiences. Read More
In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s significant growth opportunity within ... Read More
Marketers are coming under constant pressure to balance delivering results whilst maintaining data protection and privacy compliance. We hear a lot about the importance of being data-driven and leveraging data to power ... Read More
Gifts, outfits, greeting cards and other goodies. The Christmas count down is in full swing. Consumers are filling the aisles of retailers and shopping online to get the best deals. They’re engaged, have their wallets ... Read More
Marketing applications are undergoing a dramatic boom, with the “Martech 5000” ballooning to 7,040 entries. Machine learning benefits from this rising tide in no small way, with almost 80% of marketers electing to use ... Read More
