When patients skip their medications and follow-up appointments, it can cost the healthcare industry billions, and result in an estimated 125,000 unnecessary deaths. The personal and economic costs are enormous, however, could be prevented with a modern approach to treatment adherence.
Estimated reading time: 5 minutesCustomer experience is the new driver for loyalty. In our recent report, The Power of me: the impact of personalisation on business outcomes, we found that 80% of consumers are more likely to purchase if their experience is personalised. Whether they are making a purchase online or in-store, they expect an experience that’s personalised, convenient, and meets their needs. And consistency across channels is key.
Estimated reading time: 3 minutesFrom improving email click-through rates by an average of 14 per cent, to enhancing conversions by 10 per cent, and delivering six times higher transaction rates, these days, there’s no questioning the power of personalised emails.
Estimated reading time: 5 minutesTechnology has transformed consumer habits. We shop online while browsing in-store, order taxis the same way we order pizza, and choose life partners with a single swipe to the right. As a result, today’s consumers expect relevant content when they want it, where they want it, and on the device of their choosing.
Estimated reading time: 5 minutesRed lips, MoMo, the power of the meat-free pastry. Welcome to the Weekly Round-Up! Read More
Revivals, fines, and oppressive gender stereotyping, welcome to the Weekly Round-Up. Read More
In this week’s Round-Up we listen to the sound of silence, beauty brands, and the new U.K. gambling guidelines. Read More
Gender stereotyping in APAC versus increased diversity on the London underground; we dissect the week that was in the Round-Up. Read More
The luck of the Irish (burger) and the burn of a politically-centric ad, it’s all in this week’s Round-Up. Read More
Do you need a marketing degree to survive in the industry? Can a logo survive without words? We ask these burning questions and more in this week’s Round-Up. Read More
Happy New Year and welcome to the first Weekly Round-Up of 2019! Back with a bang, this week we are focusing on the January advertising and health industries, robotic predictions for the year ahead, and brushing up on ... Read More
The implementation of GDPR saw brands and businesses work double time to send push emails and pop-up notifications, to ensure that they could continue to mine our data. Read More
When patients skip their medications and follow-up appointments, it can cost the healthcare industry billions, and result in an estimated 125,000 unnecessary deaths. The personal and economic costs are enormous, ... Read More
For some, it’s sprouts, mistletoe, and mulled wine. But for us, when it comes to the holiday season, it is all about the Christmas ad. So, in celebration of the most wonderful time of the year, we have mapped out our ... Read More
