Our world has changed – COVID-19 has fundamentally changed the way we live our lives and how we go about our day-to-day activities. Whether it’s continuing to work from home, the weekly shop, home schooling our children, or planning for special events in our lives. With all these changes, it has meant brands are having to take a closer look at how they engage and connect with their customers.
Estimated reading time: 7 minutesOur world is changing rapidly due to disruption and uncertainty, forcing brands and consumers to change how we live our lives, how we communicate, and how we connect, particularly in the moments that matter the most.
Estimated reading time: 7 minutesIn today’s global marketplace, there are constant disruptions and uncertainties. Whether it be the upcoming US election, BREXIT, swings in the economy or global health concerns, change is inevitable.
Estimated reading time: 11 minutesNo brand can realistically prepare for “customer messaging during a pandemic,” yet here we all are. Brand communications are of the utmost importance right now as retailers search for the best way to engage consumers during this difficult time. It’s no simple task, and people are looking for a variety of things: entertainment, guidance and information. Retail brands can provide additional value through communications as everyone prepares for the “next normal”. Right now, consumers will be searching for guidance on how they can readapt.
Estimated reading time: 9 minutesIn order to flatten the curve of COVID-19, restaurants have been ordered to close their doors to customers. While we hope businesses will reopen safely in due time, we’re left to navigate these unchartered waters.
Estimated reading time: 8 minutesHow should marketers re-evaluate the level of investment in customer data management and identity management? How can marketers grow to the next stage of data management maturity? Using a research group of customer ... Read More
Our world has changed – COVID-19 has fundamentally changed the way we live our lives and how we go about our day-to-day activities. Whether it’s continuing to work from home, the weekly shop, home schooling our ... Read More
Covid-19 has drastically altered the lives of consumers in a very short time, changing their consumption behavior and buying patterns. While marketers shouldn't be afraid of this crisis, they should be cautious and ... Read More
Our world is changing rapidly due to disruption and uncertainty, forcing brands and consumers to change how we live our lives, how we communicate, and how we connect, particularly in the moments that matter the most. Read More
In today’s global marketplace, there are constant disruptions and uncertainties. Whether it be the upcoming US election, BREXIT, swings in the economy or global health concerns, change is inevitable. Read More
Epsilon received the highest scores possible in the analytics, artificial intelligence, data integration & privacy and security criteria within the current offering category Read More
No brand can realistically prepare for “customer messaging during a pandemic,” yet here we all are. Brand communications are of the utmost importance right now as retailers search for the best way to engage consumers ... Read More
In order to flatten the curve of COVID-19, restaurants have been ordered to close their doors to customers. While we hope businesses will reopen safely in due time, we’re left to navigate these unchartered waters. Read More
Loyalty today is transforming. As millennials and other groups become more active consumers, and a primary target for brands, we are seeing the industry shift. Previously, transactional reward programmes were sufficient ... Read More
There’s a newish industry protocol that’s going to be receiving a lot of attention this year. Whether you send mail, read mail, or manage inboxes for others, The ‘Brand Indicators for Message Identification’ (BIMI) ... Read More
