Loyalty is critical to customer engagement today as consumers exercise greater control over how they interact with brands.
Estimated reading time: 5 minutesWelcome back to the final instalment in the series, Powering lifetime connections. In part two, we discussed the elements involved in creating a plan for ongoing customer dialogue. This time around we are focusing on how to adapt your communication style to suit the different stages of the customer journey.
Estimated reading time: 4 minutesIn the first series Powering lifetime connections, we introduced the concept of powering lifetime connections and shared the first of three stages – getting to know the customer. Here, we’ll discuss the second stage – creating a plan for ongoing dialogue. Marketers are often laser-focused on acquiring and on boarding new customers. Unfortunately, a lot of the time, once the acquisition has occurred communication from the marketer can wain. The intention may be to communicate on a regular basis throughout their lifecycle, but oftentimes, marketers don’t follow-through on their comms plan or, worse still, don’t establish one in the first place.
Estimated reading time: 3 minutesCreating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy of how they can build, maintain, and power lifetime connections over the course of their customer’s lifecycle. We have pinpointed three vital stages required in powering lifetime connections. Over the course of the next three articles we will explore these stages:
Estimated reading time: 3 minutesCustomer experience is the new driver for loyalty. In our recent report, The Power of me: the impact of personalisation on business outcomes, we found that 80% of consumers are more likely to purchase if their experience is personalised. Whether they are making a purchase online or in-store, they expect an experience that’s personalised, convenient, and meets their needs. And consistency across channels is key.
Estimated reading time: 3 minutesWe are back! After a short hiatus, the Weekly Round-Up is back in business and bringing you more industry insights than ever before. This week we take a look at an initiative fighting to end sexual harassment in the ... Read More
Loyalty is critical to customer engagement today as consumers exercise greater control over how they interact with brands. Read More
Welcome back to the final instalment in the series, Powering lifetime connections. In part two, we discussed the elements involved in creating a plan for ongoing customer dialogue. This time around we are focusing on ... Read More
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In the first series Powering lifetime connections, we introduced the concept of powering lifetime connections and shared the first of three stages – getting to know the customer. Here, we’ll discuss the second stage – ... Read More
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Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy of how they can build, maintain, and power lifetime connections over the course of their customer’s ... Read More
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