Our world is changing rapidly due to disruption and uncertainty, forcing brands and consumers to change how we live our lives, how we communicate, and how we connect, particularly in the moments that matter the most.    Read More

In today’s global marketplace, there are constant disruptions and uncertainties. Whether it be the upcoming US election, BREXIT, swings in the economy or global health concerns, change is inevitable. Read More

No brand can realistically prepare for “customer messaging during a pandemic,” yet here we all are. Brand communications are of the utmost importance right now as retailers search for the best way to engage consumers ... Read More

In order to flatten the curve of COVID-19, restaurants have been ordered to close their doors to customers. While we hope businesses will reopen safely in due time, we’re left to navigate these unchartered waters. Read More

Loyalty today is transforming. As millennials and other groups become more active consumers, and a primary target for brands, we are seeing the industry shift. Previously, transactional reward programmes were sufficient ... Read More

There’s a newish industry protocol that’s going to be receiving a lot of attention this year. Whether you send mail, read mail, or manage inboxes for others, The ‘Brand Indicators for Message Identification’ (BIMI) ... Read More

As we embark on a new decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future. Read More

The best loyalty programmes create a 1:You experience for their very best customers. From earning to redeeming and everything in between, a good loyalty programme listens to its customers. It creates the connections ... Read More

As we start a new year, and are preparing our loyalty programme initiatives for the coming months, it’s important to take time and evaluate the state of your existing programme. When was the last time it was refreshed? ... Read More

Trigger emails reliably perform well across industries, yet they continue to be completely underutilised. Read More