Blog

Filter Arrow down Arrow Up

Find Close

  • Vertical
    • (3)
  • Content Type
    • (10)
  • Topic
    • (18)
Close

The $42 billion co-op advertising opportunity: a win-win for...

Now, more than ever, it’s important to connect with your customers with timely, personalized content. And to think about how your marketing strategy...

Read more

2021 – The Year of Retention

January 19, 2021

Read more

New year, new approach to loyalty: What consumers want and how marketers can deliver

January 13, 2021

Read more

Is COVID shining a light on the challenges of Omnichannel marketing?

November 18, 2020

Read more

How 8 European retailers upped revenue with personalised ads

November 13, 2020

Read more

The importance of virtual conversations in a contactless world

August 20, 2020

Read more

The Case for Bringing Balance Back to the Marketing Ecosystem

August 11, 2020

Read more

Customer-centricity: Fast-tracking digital transformation in retail

August 07, 2020

Read more

The DTC pandemic boom: What can we learn?

August 04, 2020

Read more

Why the “fun factor” is key to enhancing your customer experience

July 30, 2020

Read more

Meet your customer: How to engage new loyalty members

July 29, 2020

Read more

With cookies crumbled and IDFA DOA, it’s time for a better identity strategy

July 22, 2020

Read more

Why CMOs need to stop investing in marketing technology

July 17, 2020

Read more

How to manage liability in your loyalty programme

July 09, 2020

Read more

Report: Customer data management: are you crawling, walking or running?

July 01, 2020

Read more

How to create a loyalty experience that’s brand-right and customer-centric

May 25, 2020

Read more

Adapting your loyalty efforts in the face of economic disruption: Exclusive Loyalty360 Q&A

May 13, 2020

Read more

Consumer research: Display adverts preferred during Covid-19 crisis

April 27, 2020

Read more

Consumer research: Brands should continue advertising during Covid-19

April 17, 2020

Read more

How to get - and keep - new loyalty programme members

April 06, 2020

Read more

Outsmart rather than outspend: Domino’s generate £1M+ in personalised display trial

March 10, 2020

Read more

4 loyalty trends for the next decade

February 26, 2020

Read more

After Google’s announcement, Epsilon-Conversant is positioned to thrive

February 05, 2020

Read more

Open for business: The trends that will define retail in 2020 and beyond

February 05, 2020

Read more

New year, new loyalty programme?

January 27, 2020

Read more

Acts of kindness encourage brand loyalty

December 02, 2019

Read more

Black Friday: Data shows real opportunity in long-lasting customer acquisition

November 28, 2019

Read more

3 tips for going global with your loyalty programme

November 27, 2019

Read more

How to achieve stronger loyalty programme performance through effective management of privacy compliance

November 19, 2019

Read more

Avoid getting overwhelmed by machine learning in marketing

October 29, 2019

Read more

Using personalisation to change consumer behaviour and drive return

October 14, 2019

Read more

Q&A: Bringing machine learning to your marketing programmes

October 04, 2019

Read more

How to create a 1:You loyalty programme

September 25, 2019

Read more

How European retailers increase incremental return from personalisation

September 20, 2019

Read more

Scotch & Soda personalises ads, achieving 5x incremental ROI

September 18, 2019

Read more

What is B2B digital transformation, and where do I start?

September 12, 2019

Read more

Understanding the benefits of ‘the art’ component in the art and science of loyalty

September 02, 2019

Read more

The influence of preferences, curation and relevance on the Customer Journey

August 26, 2019

Read more

5 ways marketers underutilise social media

August 20, 2019

Read more

[Podcast] Solving the marketing proof gap: Proving ROI to the c-suite

August 15, 2019

Read more

Forget 1:1. 1:You is the new marketing reality

August 09, 2019

Read more

The Building Blocks of Personalisation, Block 3

August 06, 2019

Read more

4 stages to navigating digital transformation in healthcare

July 29, 2019

Read more

Loyalty, it’s not just about the programme

July 24, 2019

Read more

Epsilon Named a Leader for Loyalty Services by Independent Research Firm

July 16, 2019

Read more

The weekly round-up: 12.07.19

July 12, 2019

Read more

The Building Blocks Of Personalisation, Block 2

July 09, 2019

Read more

[VIDEO] Integrated marketing: What's it worth, and is it worth it?

July 05, 2019

Read more

the weekly round-up: 05.07.19

July 05, 2019

Read more

Loyalty marketing: 3 tips to keep emotions front and centre

July 03, 2019

Read more

The weekly round-up: 28.06.19

June 28, 2019

Read more

The Building Blocks Of Personalisation, Block 1

June 25, 2019

Read more

the weekly round-up: 21.06.19

June 21, 2019

Read more

The weekly round-up: 14.06.19

June 14, 2019

Read more

[Video] Driving incrementality: How fashion brands secure and prove iROAS

June 05, 2019

Read more

A 'Leader' in loyalty experience to build lifetime customer connections

May 13, 2019

Read more

Powering lifetime connections. Stage III: Adjusting communications along the journey

April 08, 2019

Read more

The weekly round-Up: 05.04.19

April 05, 2019

Read more

CJ Shortlisted for 17 Performance Marketing Awards (PMAs)

April 04, 2019

Read more

The evolution of showrooming for omni-channel retail

April 01, 2019

Read more

Powering lifetime connections. Stage II: Creating a plan for ongoing dialogue

March 25, 2019

Read more

[Video] How fashion brands can increase ROI by expanding the funnel off-site

March 25, 2019

Read more

the weekly round-up: 22.03.19

March 22, 2019

Read more

The weekly round-up: 15.03.19

March 15, 2019

Read more

Powering lifetime connections. Stage I: Getting to know your customer

March 11, 2019

Read more

The Weekly Round-Up: 08.03.19

March 08, 2019

Read more

The weekly round-up: 01.03.19

March 01, 2019

Read more

The weekly round-up: 22.02.19

February 22, 2019

Read more

Direct Mail Masterclass Delivers in London

February 06, 2019

Read more

The Weekly Round-Up: 01.02.19

February 01, 2019

Read more

Madtech: convergence of adtech and martech creates incredible opportunities – but buyer beware

January 24, 2019

Read more

The Weekly Round-Up: 18.01.19

January 18, 2019

Read more

The Weekly Round-Up: 11.01.19

January 11, 2019

Read more

The Weekly Round-Up: 04.01.19

January 04, 2019

Read more

2018 - What a year?

December 21, 2018

Read more

Driving brand loyalty: Why focusing on an adherence programme is essential to your success

December 14, 2018

Read more

The Weekly Round-Up: Holiday special

December 14, 2018

Read more

How personalisation influences today’s retail shopper

December 12, 2018

Read more

The Weekly Round-Up: 07.12.18

December 07, 2018

Read more

The Weekly Round-Up: 30.11.18

November 30, 2018

Read more

The Weekly Round-Up: 16.11.18

November 16, 2018

Read more

8 tips for personalising emails wisely

November 13, 2018

Read more

The Weekly Round-Up: 09.11.18

November 09, 2018

Read more

[Video] The principles of personalisation in digital advertising

November 07, 2018

Read more

The Weekly Round-Up: 2.11.18

November 02, 2018

Read more

Press Release: Nick Corkill joins Epsilon

October 30, 2018

Read more

Cracking the code: How strategy fuels creative campaigns

October 22, 2018

Read more

The Weekly Round-Up: 19.10.18

October 19, 2018

Read more

CJ Affiliate wins three International Performance Marketing Awards in 2018

October 15, 2018

Read more

Weekly Round-Up: 12.10.18

October 12, 2018

Read more

Press Release: Epsilon Expands Relationship with Dell

October 12, 2018

Read more

The Weekly Round Up: 05.10.18

October 05, 2018

Read more

Make your Loyalty programme every day exceptional

October 03, 2018

Read more

The Weekly Round-Up: 28.09.18

September 28, 2018

Read more

Four unique ways to turn your data into high performing customer experience

September 19, 2018

Read more

The Weekly Round-Up: 14.09.18

September 14, 2018

Read more

The Weekly Round-Up: 07.09.18

September 07, 2018

Read more

Retailers see 3x sales on Black Friday and Cyber Monday when messaging begins in September

September 07, 2018

Read more

Digital transformation: a necessary disruption to the FMCG industry

September 03, 2018

Read more

The Weekly Round-Up: 31.08.18

August 31, 2018

Read more

3 factors critical to customer loyalty

August 29, 2018

Read more

The Weekly Round-Up: 24.08.18

August 24, 2018

Read more

The Weekly Round-Up: 17.08.18

August 17, 2018

Read more

The Weekly Round-Up: 10.08.18

August 10, 2018

Read more

Is IGTV becoming the one-stop-shop for all your digital marketing needs?

August 03, 2018

Read more

The Weekly Round-Up: 03.08.18

August 03, 2018

Read more

Epsilon Expands International Leadership Team with the Appointment of Andrew Mitchell, SVP, International Sales

July 31, 2018

Read more

The Weekly Round-Up: 27.07.18

July 27, 2018

Read more

The future of video is nigh: Can shoppable video bring brands closer to their audiences?

July 20, 2018

Read more

The Weekly Round-Up: 20.07.18

July 20, 2018

Read more

The Weekly Round-Up: 14.07.18

July 14, 2018

Read more

As the age of the emoji flourishes, are the days of the copywriter numbered?

July 06, 2018

Read more

Personalisation and the past: Why nostalgia marketing is key in reaching today's audience

July 04, 2018

Read more

Why machine learning is an innovative way to improve your customer loyalty

July 04, 2018

Read more

More than half of high-income consumers are not brand loyal – can better CX get them back on side?

July 04, 2018

Read more

‘Solve and remove’ VS ‘hide and cover-up’ – Are the words we use in marketing causing gender bias?

July 03, 2018

Read more

'Never underestimate yourself' – key advice for women looking to succeed in design

July 03, 2018

Read more

[Video] What we've learnt about one-to-one personalisation at scale

July 03, 2018

Read more

[Video] How to gain and manage GDPR-compliant consent

June 27, 2018

Read more

Truth And Relevance: How To Build A Data Strategy That Delivers For Your Brand

May 30, 2018

Read more

The upside of GDPR: Three benefits for marketers

May 25, 2018

Read more

GDPR and Epsilon: Data Protection Efforts Will Remain at the Forefront

May 21, 2018

Read more

[Video] GDPR: Solutions to Gain Consent for Advertisers and Publishers

May 21, 2018

Read more

GDPR: Short-term pain, long-term gain

May 17, 2018

Read more

The Evolution of Loyalty: Why Your Brand Needs A Strategy, Not A Programme

May 08, 2018

Read more

CJ Wins 3 Performance Marketing Awards

April 24, 2018

Read more

A Missed Opportunity: Why Brands Are Failing To Make The Most Of A Data Goldmine That's Right Under Their Noses

April 11, 2018

Read more

GDPR: Steps towards compliance

April 05, 2018

Read more

[Podcast] How do the GDPR and ePD affect digital advertising?

April 03, 2018

Read more

The Consent Tool: Gain GDPR and ePD compliant consent for digital advertising

March 28, 2018

Read more

From Boomers To Gen Z: How Different Generations Adapt And React To New Trends And Technologies

March 16, 2018

Read more

­­Conversant’s Approach to the General Data Protection Regulation (GDPR)

March 05, 2018

Read more

Looking Beyond The Logo: How 'Feeling, Thinking And Creating' Are Key To Successful Brand Development

February 14, 2018

Read more

The Two Types Of Customer Loyalty – And Why Stamps On A Card Will Never Be Enough On Their Own

January 23, 2018

Read more

How does the industry waste $20bn marketing budget a year?

January 03, 2018

Read more

Gauging true ROI: How to fix broken measurement models in 2018

December 22, 2017

Read more

Why brand experience matters for QSRs

December 07, 2017

Read more

Black Friday period: European consumers spending more than ever

December 01, 2017

Read more

GDPR and Epsilon: Our Preparation Efforts

November 21, 2017

Read more

[INFOGRAPHIC] What do consumers want from retailers this Christmas?

November 21, 2017

Read more

[Podcast] Solving identity, matching and reach

November 20, 2017

Read more

280 characters in search of an author

November 16, 2017

Read more

[INFOGRAPHIC] The modern CMO: Dream versus reality

November 13, 2017

Read more

Just 15% of CMOs know consumers well enough to build relationships

November 07, 2017

Read more

CJ wins three International Performance Marketing Awards in 2017

October 23, 2017

Read more

4 tips to develop the best loyalty programme for your restaurant

October 17, 2017

Read more

GDPR and Conversant: How we have, and will continue to prepare

October 10, 2017

Read more

The case for slow(er) brand strategy

August 22, 2017

Read more

10 email tips to help you rule back to school

August 17, 2017

Read more

Programmatic: Time to hit the reset button?

August 17, 2017

Read more

Report: 65% of consumers fed up with irrelevant brand communications

August 11, 2017

Read more

Global affiliate revenue growth up 16% during winter holiday period

August 07, 2017

Read more

Controlled explosions: How to get your marketing data back under control

June 13, 2017

Read more

[Podcast] How to navigate the new digital landscape

June 07, 2017

Read more

Charting a new course for strategy

June 06, 2017

Read more

Use it or lose it: How smart brands deal with marketing data

May 30, 2017

Read more

[Video] The power of personalisation: Keep your customer coming back for more

May 25, 2017

Read more

CJ’s cross-device solution: Track affiliate conversions across devices

May 24, 2017

Read more

[Podcast] In conversation: The making of personalisation

May 12, 2017

Read more

Can a ‘framework’ of solutions be an alternative to the duopoly?

May 09, 2017

Read more

Why your CIO should be your WBF

May 09, 2017

Read more

CJ Affiliate wins two Performance Marketing Awards

April 25, 2017

Read more

Great things come in pairs - Filming two TV ads in one day

April 25, 2017

Read more

Claim your pocket in the digital wallet

April 24, 2017

Read more

[Infographic] Affiliate marketing ROI: Affiliate customers spend 58% more

April 19, 2017

Read more

Replicating the consumer-shopkeeper relationship of the 1950s

April 11, 2017

Read more

The top 4 marketing technology myths debunked

April 04, 2017

Read more

True personalisation: Reigniting the value of digital advertising

March 30, 2017

Read more

[Video] Advertising Week Europe: The elusive attribution model

March 24, 2017

Read more

3 killer moves that’ll put you ahead in the Internet of Things

March 15, 2017

Read more

Debenhams and CJ Affiliate launch exclusive affiliate programme

March 13, 2017

Read more

This is what real personalisation looks like

March 03, 2017

Read more

[Podcast] Mobile ad fraud: What, why and how?

February 24, 2017

Read more

Six affiliate publisher types: Selecting the right content partner

February 23, 2017

Read more

Bad digital marketing: The '50 First Dates' trap

February 23, 2017

Read more

[Podcast] The role of attribution in digital media

January 23, 2017

Read more

Introducing: The Snackbook

January 09, 2017

Read more

Heightened European consumer adoption of Black Friday and Cyber Monday period

December 21, 2016

Read more