Loyalty today is transforming. As millennials and other groups become more active consumers, and a primary target for brands, we are seeing the industry shift. Previously, transactional reward programmes were sufficient to get loyalty amongst customers. You gave them points, they could redeem them, and they'd be loyal to your brand. But not so much anymore.
Estimated reading time: 4 minutesThere’s a newish industry protocol that’s going to be receiving a lot of attention this year. Whether you send mail, read mail, or manage inboxes for others, The ‘Brand Indicators for Message Identification’ (BIMI) protocol is something that should appeal to you.
Estimated reading time: 6 minutesAs we embark on a new decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future.
Estimated reading time: 4 minutesThe best loyalty programmes create a 1:You experience for their very best customers. From earning to redeeming and everything in between, a good loyalty programme listens to its customers. It creates the connections that deliver lifetime value to both the customer and the brand they love.
Estimated reading time: 5 minutesAs we start a new year, and are preparing our loyalty programme initiatives for the coming months, it’s important to take time and evaluate the state of your existing programme. When was the last time it was refreshed? Is now the time to do it?
Estimated reading time: 4 minutesLoyalty today is transforming. As millennials and other groups become more active consumers, and a primary target for brands, we are seeing the industry shift. Previously, transactional reward programmes were sufficient ... Read More
There’s a newish industry protocol that’s going to be receiving a lot of attention this year. Whether you send mail, read mail, or manage inboxes for others, The ‘Brand Indicators for Message Identification’ (BIMI) ... Read More
As we embark on a new decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future. Read More
The best loyalty programmes create a 1:You experience for their very best customers. From earning to redeeming and everything in between, a good loyalty programme listens to its customers. It creates the connections ... Read More
As we start a new year, and are preparing our loyalty programme initiatives for the coming months, it’s important to take time and evaluate the state of your existing programme. When was the last time it was refreshed? ... Read More
Trigger emails reliably perform well across industries, yet they continue to be completely underutilised. Read More
Deliverability is table stakes for email marketers: Everyone knows how important it is to get into the inbox. During the sales process, brands often cite deliverability as a pain point. It’s also one of the first topics ... Read More
As digital marketers, we’re often focused on the technology platforms and applications that enable our programmes. And we should be, because technology is essential to its success. But understanding the other components ... Read More
Consumers love positive experiences. And better yet, experiences that ‘surprise and delight’ create engagement that leaves the consumer wanting to interact with your brand for future experiences. Read More
In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s significant growth opportunity within ... Read More
