Whole Foods' new 365 stores with
Agility Harmony email campaign
Whole Foods was about to launch their new venture: 365 by Whole Foods Market stores, where high-quality products sell at everyday low prices. As they prepared to debut the brand and open the first stores, they wanted to engage customers and build a foundation for a successful loyalty programme. They turned to Epsilon to supplement 365’s lean marketing team.
Working on a very aggressive schedule, Epsilon created a multi-touch campaign in Agility Harmony, our digital messaging platform, including welcome and registration confirmation emails and a weekly newsletter. We incorporated CRM best practices, and carried 365’s look and feel across all emails for effective brand building and consistent user experience.
The email campaign achieved excellent engagement, helping 365 by Whole Foods establish the early customer connections they were looking for. It performed significantly better than industry benchmarks for unique open and click rates, including a 460% higher click rate for the registration confirmation email and an 88% higher open rate for the weekly newsletter.
Equally important, Epsilon’s Agility Harmony solution positions the brand for the future — for building customer relationships and loyalty over time. Harmony’s dynamic modules and nimble wireframes will make it easy for 365’s internal team to efficiently create personalised 1:1 emails as they collect more customer data.
-Natanya Anderson, Senior Director of Marketing 365, Whole Foods Market