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Case Study

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Email best practices and 

innovative design drive

high app downloads

Project

Email Creative

Services

  • Email campaign
  • Campaign segmentation
  • Creative services

Industry

Financial services

THE STORY

Investment firm Edward Jones needed to announce a new TouchID feature for their app while encouraging customers to download. The campaign also had to increase KPIs for the mobile app, but there was no segmentation between app users and non-app users.

The solution

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By making use of hero animation, Epsilon designed an email that was able to tell the larger story of the app and its benefits and promote the new feature. Animated iconography streamlined the “Reasons to Believe” to reinforce the client objective.

The Results

The email creative resulted in a 4X increase in app downloads. The campaign also achieved a 99.23% delivery rate, a 38.25% open rate and 3.34% click rate.

4X

increase in app downloads


WINNER
Best Loyalty Member Email/Offer:
App Enablement

The Marketer Quarterly

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