<img src="https://secure.nice3aiea.com/154254.png" style="display:none;">
Case Study
Beachbody builds profits for their online and
print catalog using Abacus® data

Project

Customer acquisition

Services

Abacus data and modeling

Segmentation and targeting

Industry

Direct-to-consumer retail

THE STORY

Beachbody, a leading provider of fitness, nutrition and weight loss programmes, wanted to launch their online and print catalogue in a profitable way. They also wanted to evaluate incremental orders and revenue across different marketing channels and gain learnings based on purchase recency and in-market scores.

THE SOLUTION

We conducted a test appending data from the Abacus Cooperative, our powerful transactional consumer database, to house file data within the client’s probability model.

The Results

The client found that Abacus data added to the house file for identification of audiences was more likely to provide a positive ROAS. Beachbody recognised a 33% ROAS for certain segments and plans to extend the test across more campaigns.

33%

return on ad spend


“The Epsilon data team was knowledgeable, flexible and responsive as we worked with them for our first test.”

 

— Amanda Bailey, Director Database Marketing, Beachbody, LLC

More Case Studies